MIDTERM EXAM STUDY DECK Flashcards
It is a visual communication set in a spatial physical and built environment.
Environmental Graphic Design
It strives to communicate important information through imagery, typography, icons and symbols.
Environmental Graphic Design
The inception of the society replaced the term “__________” to “environmental graphics” to expand beyond limitations of architecture and include non-architectural spaces such as roads, cities, and etc.
Architectural Graphics
What are the spectrum of EGD Activity?
- Signage & Wayfinding
- Interpretation
- Placemaking
These are unified sign programs that unifies a space or a collection thereof through information system and visual communication.
Signage and Wayfinding
It is an information system used in a variety of purpose such as in wayfinding where its main objective is to guide the people through given space.
Signage
It is a broader approach and a process that deals with how a space can be navigated giving an individual a sense of direction through a memory-based map.
Wayfinding
It is a storytelling approach of a concept, theme, object, event, place and etc.
Interpretation
It deals with the creation of an image of a place expressed uniquely through different methods with an intent of explicitly communicating information. It is utilized to create a sense of space.
Placemaking
It doesn’t just inform and direct the people but also creates a sense of space by enhancing the aesthetic value and strengthen a brand’s image.
Environmental Graphic Design
It suggests that visual elements of an environmental graphic design will reflect and reinforce its space design’s aesthetic qualities.
Harmony Strategy
It doesn’t absorb a space’s aesthetic qualities. It directly imposes a visual identity to a given space.
Imposition Strategy
These are a more dynamic form of environmental graphic design where information can change depending on the brand’s direction or with the users need.
Digital Information Systems
It is a signage but with a more dynamic content that can change content real-time and or animate these content.
Digital Signage
It is a digital device where users can interact with the interface and can select information based on the usage of the device.
Interactive Kiosk
These are downloadable information system where the environmental graphic design is accessible individually through mobile device.
Mobile Applications
Signage is forged into three interdependent components with each serving a balanced solution to a unified sign program which are?
- Information Content System
- Graphics System
- Hardware System
What are the kinds of information content system?
- Identification
- Directional
- Warning
- Regulatory
- Operational
- Honorific
- Interpretive
These are signs that confirm the identification and or arrival to the specific place through name or number.
Identification
It is used to direct the viewer and lead them to a place.
Directional
These are signs that alert the viewer of a possible hazard in the place.
Warning
These are signs that enforce regulations within an area by regulating and/or prohibiting specific activities.
Regulatory
These are signs that inform how an environment operates.
Operational
These are signs that can also be used to honor a person within an environment.
Honorific
