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ADV 4102 > Visual Identity > Flashcards

Visual Identity Flashcards

1
Q

It is any feature such as but not limited to name, symbol, and design ingrained with distinctive values to create a character and personality for an entity.

A

Brand

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2
Q

It seeks emotional connection to the consumer by building a long-lasting relationship ensuring the brand’s priority

A

Brand

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3
Q

In ancient Egypt, pharaohs left their signature through ____________ writing on temples and tombs

A

hieroglyphic

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4
Q

Branding can be traced back to about 9000 years ago through _________.

A

pottery

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4
Q

Ancient Norse stamp their animals with __________ which is still a common practice at present by cowboys.

A

hot iron

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5
Q

Italian researchers have discovered evidences of pottery workshop in a citty called, ________, now called _________.

A

Mutina, Modena

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6
Q

A major pottery center in central-northern Italy where ancient roman sites were filled with pottery scraps such as vases, bottles, bricks, and oil lamps.

A

Mutina, Modena

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7
Q

They were an abundant product in Roman times and were mass-produced and sold on the market.

A

Firmalampen or factory lamps

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8
Q

This brand was considered as the being the most recognizable of all pottery brands, was copied throughout being an early example or brand piracy.

A

Fortis

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9
Q

It is the process used to create differentiation, build awareness, attract customers and build their loyalty.

A

Branding

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10
Q

A systematic approach to develop an identity through research, strategic thinking, design skills, and project management.

A

Branding Process

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11
Q

This process can be followed in its hierarchy regardless of the client’s nature and engagement complexity:

A
  1. Research
  2. Brand Strategy
  3. Identity Design
  4. Brand Touchpoints
  5. Managing Assets
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12
Q

When to start the process?

A
  1. New Company
  2. New Product
  3. Name Change
  4. Revitalize a Brand
  5. Create an Integrated System
  6. Companies Merge
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13
Q

These are the symbolic elements that represents the brand.

A

Brand Identity

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14
Q

It refers only to the visual elements that represents the brand.

A

Visual Identity

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15
Q

It is part of brand identity that refers only to the visual elements that communicates to the target audience with visible medium through cohesion, consistency and visual strategies that work together to differentiate the brand and makes it identifiable and recognizable.

A

Visual Identity

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16
Q

It focuses on visual elements; it serves as the face of the brand and creates the physicality that makes it tangible.

A

Visual Identity

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17
Q

It is the hierarchy of different brands nested in a parent company.

A

Brand Architecture

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18
Q

It acts as the core concept for the branding where it becomes central for strategy and communications to align.

A

Big Idea

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19
Q

It is centralized to a solid, single parent brand, customers make decision based on their loyalty to the parent brand.

A

Monolithic

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20
Q

Examples of Monolithic

A
  1. Google - Google Maps
  2. FedEx Express - FedEx Office
  3. GE - GE Healthcare
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21
Q

It is defined by the marketing synergy between the parent brand and the product or division.

A

Endorsed

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22
Q

The product or division in itself already has its clearly defined market presence aside from its parent.

A

Endorsed

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23
Q

Examples of Endrosed

A
  1. iPad - Apple
  2. Polo - Ralph Lauren
  3. Oreo - Nabisco
  4. Navy Seals - U.S Navy
  5. Nestle - Nido, Bear Brand
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24
Q

Parent brands and sub-brands have independent persona characterized by a portfolio of well-known sub-brands.

A

Pluralistic

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25
Q

Examples of Pluralistic

A
  1. Tang (Mondelez)
  2. Hellman’s Mayonnaise (Unilever)
  3. Tide (P&G)
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26
Q

A graphical sign that represents the values and personality of a brand.

A

Logo

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27
Q

Historically, these were engraved to coins, flags, coats of arms and hallmarks found on precious metals. It serves as a record of a person or object’s origin emphasizing its value through association with a prestigious family, place, or maker.

A

Logo

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28
Q

Who was the first brand to have registered their log?

A

Bass Brewery

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29
Q

A specific set of letter or glyphs that forms the name or acronym of an entity that serves as a logo or part of a logo.

A

Logotype

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30
Q

What are the qualities of a logo?

A
  1. Simple
  2. Memorable
  3. Versatile
  4. Timeless
  5. Relevant
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30
Q

A symbol or icon that represents the brand that serves as a logo or part of logo.

A

Logomark

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31
Q

Logos that uses symbol or icon meaningful to a brand as its identifier. It only relies with the logomark and may express the idea of a brand metaphorically.

A

Pictorial Mark

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32
Q

It is best used when the brand is already recognizable thus forgoing the need to include the brand name or logotype.

A

Pictorial Mark

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33
Q

A glyph or a letter serves as a logo.

A

Letterform

34
Q

It represents the idea of the brand but not in a literal and figurative expression.

A

Abstract Mark

34
Q

Logo can also be expressed only with logotype. These logos that shows the brand identity only with typography by spelling out the name or acronym of a brand.

A

Wordmark

35
Q

The logo is expressed in a vague and subjective shape that doesn’t form a recognizable figure but instead, they depict an idea.

A

Abstract Mark

36
Q

These are also known as badge logo.

A

Emblem

37
Q

These are best used for traditional look that makes the brand feel timeless.

A

Emblem

37
Q

It combines typography and imagery enclosed in a shape to form a single logo.

A

Emblem

38
Q

These are very versatile type logo since they can have numerous variations that can be used through different purposes but can still be cohesive.

A

Combination Mark

38
Q

It is a type of logo that combines imagery with logotype.

A

Combination Mark

39
Q

These are best used when a logo or an entity is still young or is not recognizable enough is the presence of logotype makes the brand name creates brand recall.

A

Combination Mark

40
Q

It serves as the main logo that contains the complete idea with all of the elements of the logo design.

A

Primary Logo

41
Q

It usually contains both logotype and logomark and is the basis where other logo variation stems from.

A

Primary Logo

41
Q

It helps in making your brand identifiable and establishes brand recognition as they contain the complete idea of the brand.

A

Primary Logo

42
Q

It is an alternative when a vertical or horizontal space cannot accommodate a primary logo that is designed to be vertical or horizontal.

A

Stacked Logo

43
Q

It reorients the placement of the logomark and logotype depending on the orientation of the primary logo.

A

Stacked logo

44
Q

This type of logo compresses the primary logo to make it fit to a smaller and more condensed format.

A

Submark

45
Q

This type of logo highlights the most essential part of your brand, the brand name.

A

Wordmark

45
Q

It is used to convey the brand personality according to the letterforms such that different type classification denotes different mood or the construction of letterforms such as geometric, curved or freehand evokes different emotions.

A

Typography

45
Q

This type of logo can create a faster identification of the brand through capitalizing on its familiarity without explicitly saying the brand name.

A

Logomark

46
Q

It is an important element in visual identity as it conveys the brand personality through typefaces.

A

Typography

46
Q

It is a construction guide used to create perfect geometry in logo design.

A

Logo Grid

46
Q

It is an empty area defined on all sides of a logo. This ensures that the logo is not obstructed, and the entire logo is visible.

A

Clear Space

47
Q

These typefaces are good for tight kerning than serifs.

A

San serif

47
Q

These typefaces numerals are more legible.

A

San serif

47
Q

These typefaces have a historical and traditional appeal.

A

Serif typefaces

48
Q

These typefaces are effective for emphasis as they have minimal contrast

A

San serif

49
Q

These typefaces look classical and traditional.

A

Formal Scripts

50
Q

These typefaces look fun and playful.

A

Casual Scripts

51
Q

These typefaces look natural and organic.

A

Calligraphic Scripts

52
Q

It is a visual element that is used in visual identity and branding to associate a brand with making it an identifier and key differentiator for a brand.

A

Color

53
Q

Color Hierarchy

A
  1. Dominant
  2. Sub-dominant
  3. Accent
54
Q

Beige

A

Skin; Calm; Sensual; Approachability

55
Q

Peach

A

Fruits; Feminine; Gentle; Sensual; Youthfulness

56
Q

Pink

A

Feminine; Fragile; Calm; Soothing

57
Q

Sky

A

masculine; babies; tranquility; serenity

58
Q

mint

A

ice; cool; clean; fresh; growth

59
Q

safety; vivid; confident; inspiring; focused; motivation; creativity; loudness

energizes the viewer, grab their attention or adds psychedelic touch

A

lime

60
Q

peace; honest; simplicity; purity

used as a highlight and a neutral background for other colors

A

white

61
Q

sun; light; joyful; energy; humorous; extroverted; originality;

used to attract attention and brighten a palette

A

yellow

62
Q

passionate; stimulating; violence; life; love

increases appetite and metabolism

A

red

63
Q

nature; villains; poison; illness; environmental awareness and health

A

green

64
Q

It serves as a rulebook of a visual identity and it specifies the correct logo and variations, the exact shade of colors, the specific font and weight and the right design elements.

A

Style Guide

65
Q

It is used as a guide to any future designer of the brand in order to help them maintain consistency with any touchpoint being developed through the use of exact elements stated.

A

Style Guide

66
Q

Objectives of a Style Guide

A
  1. Consistency
  2. Clarity
  3. Flexibility
67
Q

These are the specific set of people your brand is trying to communicate to.

A

Target Market

68
Q

It defines how a brand communicates and express itself. It identifies the traits, behavior, mood and characteristics of a brand in order for their target market to personify the entity through visual cues, communications and marketing.

A

Brand Personality

69
Q

It builds emotional connection and relatability with the target market thus building their trust.

A

Brand Personality

70
Q

It acts as the core concept for the branding where it becomes central for elements of visual identity to align.

A

Big Idea

70
Q

It refers to the parts of design or illustration that serves as supporting or decorative elements in a design.

A

Design elements

71
Q

These colors are for screen use.

A

RGB

71
Q

These colors are for print

A

CMYK

72
Q
A

ADV 4102 (2 decks)

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