Visual Dimension of Media and Information Flashcards
It is a source of information in the form of visual representations
is interpreted using primarily what humans see, as opposed to aural or tactile media
Visual Media
Still photography
Motion picture photography
Video or audio recording
Graphic arts
Visual aids
Models
Displays
Visual presentations
Types Visual Media
is a format developed by Microsoft for Windows. There is no compression or information loss with BMP files which allow images to have very high quality, but also very large file sizes.
Best For: High quality scans, archival copies
BMP or Bitmap Image File
are lossless images files, do not need to compress or lose any image quality or information.
Best For: High quality prints, professional publications, archival copies
TIFF Tagged Image File Format
is a “lossy” format meaning that the image is compressed to make a smaller file.
Best For: Web Images, Non-Professional Printing, E-Mail, Powerpoint
JPEG (Joint Photographic Experts Groups)
are a lossless image format originally designed to improve upon and replace the gif format. PNG files are able to handle up to 16 million colors, unlike the 256 colors supported by GIF.
Best For: Web Images
PNG or Portable Network Graphics
files are widely used for web graphics, because they are limited to only 256 colors, can allow for transparency, and can be animated.
GIF files are typically small is size and are very portable.
Best For: Web Images
GIF or Graphics Interchange Format (.gif)
is a common vector file type. EPS files can be opened in many illustration applications such as Adobe Illustrator or CorelDRAW.
Best For: Vector artwork, illustrations
EPS or Encapsulated PostScript
are images that are unprocessed that have been created by a camera or scanner.
Many digital SLR cameras can shoot in RAW, whether it be a .raw, .cr2, or .nef.
RAW images
Line
Shape
Value
Texture
Color
Form
Elements of Visual Design
Consistency
Center of interest
Balance
Harmony
Contrast
Directional movement
Rhythm
Perspective
Dominance
Principles of Visual Design