VISUAL DESIGN Flashcards
is a composition or layout of lines, shapes and color to form patterns on paper, textile, or any piece for that matter. It can be found in either two dimensional works like painting and drawing or three dimensional works like installation and sculpture. Integration of arts in visual design happens in several hybrid art forms like installation videos and the like.
VISUAL DESIGN
This three-dimensional artwork gives the opposite illusion of a flat design. This is also characterized by the illusion of volume and mass, therefore looking like it occupies space. It is commonly used to create skeuomorphic designs, the idea of creating something to resemble a real-life object.
3d
Illusion of depth / volume
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Employs lighting effect
- Employs shades of one color
3D
Combines well with:
Abstract, fun and playful, grunge, illustrated, masculine
3D
is the style of creating a piece of art that is independent from the way it looks in the real world. Abstract design style is achieved by a combined composition of colors and shapes usually based on the individual interpretation of the designer, the client or both.
abstract
Characteristics:
Invites individual interpretation
abstract
Combines well with:
3D, clean and minimalist, fun and playful, geometric, organic and natural, professional / corporate
abstract
is a style or technique that is characterized by sparseness and simplicity. It is the opposite to lavish and highly-decorative styles and leaving its most basic form to communicate the message.
Clean and minimalist
Uses small number of colors
May be achieved by using fluid or straight lines (line art)
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The opposite of abstract
Clean and minimalist
Combines well with:
Abstract, feminine, flat, geometric, professional/ corporate, luxurious
Clean and minimalist
is a sub-category of illustration, and is a metaphorical depiction of a visual idea. This is considered as the fictional section of illustration, as it doesn’t necessarily feature likeness to the real object it models after.
conceptual art
Characteristics
- May contain some elements of reality
- Features designer’s own interpretation of the object it models after
Conceptual art
Combines well with:
All styles
Conceptual art
This is basically the opposite of masculine design, feminine style is usually characterized by details that stereotypically attract female attention such as soft color palettes, florals and cursive writing.
Feminine
Characteristics
- May employ cursive, fluid fonts
May incorporate pastel colors and/or shades of red (eg. pink, purple,orange)
- May feature a woman’s face, flowers and fashion components (eg. lipstick, shoes)
Feminine
Combines well with:
Clean and minimalist, flat, illustrated, luxurious, organic and natural, typographic
Feminine
This type of style could be considered as a subcategory of the minimalist look: it employs minimal use of colors and shading for a visually-pleasing aesthetic.
FLAT
Characteristics
-Uses small number of colors
-No realistic shadow effect
Flat
Combines well with:
Clean and minimalist, feminine, geometric, luxurious, typographic, vintage / retro
Flat
This is a design style that inspires fun and usually gives off an informal, rather than rigid, impression. Commonly used to create cartoons, it can be non-realistic or semi realistic artistic style of drawing.
Fun and playful
Characteristics
- May feature caricaturized person / animal Colorful
- May contain elements of fantasy
Fun and playful
Combines well with:
3D, abstract, illustrated, organic and natural, typographic, vintage / retro
Fun and playful
This style derived from the idea of geometry, this style is characterized by heavy use of straight lines and shapes. The typical geometric design can comprise of rectangles, squares and triangles.
Geometric
Characteristics
-Incorporates straight lines
-Features symmetry
Geometric
Combines well with:
Abstract, clean and minimalist, flat, professional / corporate
Geometric
This is sometimes considered as a subcategory of the vintage style, grunge evokes the darker, gritty and cool style of the 1990s. It is typically characterized by distressed/rough or torn appearance to its designs. Grunge is also commonly associated with punk and gothic styles.
Grunge
Generally uses dark colors and monochromatic color scheme
- Generally invokes the feeling of darkness and danger
Grunge
Combines well with:
3D, illustrated, masculine, typographic, vintage / retro
Grunge
This style is derived from the interpretation or visual explanation of a text, concept or process.
There are plenty of subcategories under illustration, among them conceptual art and photorealism, which are also explained on this page.
illustrated
Characteristics
- Generally has ‘raw’, hand-drawn look
- Look dependent on designers’ drawing style
illustrated
Combines well with:
3D, feminine, fun and playful, grunge, masculine, organic and natural, typographic, vintage / retro
illustrated
this style evokes the idea of indulging in extra comforts or pleasures additional to the necessary standard of well-being. The use of rich colors such as gold helps achieve this idea of luxury
luxurious
Often uses the colors black, gold and bronze
Achieves the idea the brand is impactful on its own by employing simple, minimalist designs
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Uses either old-style fonts or simple and modern fonts
luxurious
Combines well with:
Clean and minimalist, feminine, flat, masculine, vintage / retro
luxurious
This style is stereotypically appealing to men. Details in masculine design may include simple lines, monochromatic theme (black and white) and “rugged” texture.
masculine
Characteristics
- May employ hard-edged, thick-stroke fonts
May incorporate rugged and gritty images
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May feature blue or darker colors
masculine
Combines well with:
3D, grunge, illustrated, luxurious, professional / corporate, vintage / retro
masculine
this style which takes the flowing natural forms of a reality and characterized by continuous lines and dynamic curves. Organic style can also feel rustic by adding weathered and texturized effects.
Organic and natural
Characteristics
- Generally incorporates natural elements like leaves, flowers and fresh produce
- May be combined with illustrated look for the raw, organic look
Organic and natural
Combines well with:
Abstract, feminine, fun and playful, illustrated, typographic, vintage / retro
Organic and natural
is a form of illustration where the designer closely matches it to the original image or photo as much as possible.
photorealism
Features refined details to emulate the original image as much as possible
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Usually achieved by, but not limited to, pencil sketches
photorealism
Combines well with:
3D, feminine, grunge, masculine, organic, vintage
photorealism
this style is usually characterized by muted colors, and minimal details to represent conservative ideas. This style is typically employed by organizations who want to make formal impressions on their target audience
Professional / corporate
Employs straight, classic font types
Generally incorporates simple shapes or objects
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May invoke formal impressions with use of negative space and line art
Professional / corporate
Combines well with: Abstract, clean and minimalist, geometric, masculine
Professional / corporate
this style utilizes the modification of fonts. It is the design of the written words to evoke response in its target audience. For logo, fonts need to be uniquely modified.
Characteristics .
- Font style is generally the focus of the design
-Typographic design may incorporate objects, but the text usually conveys the main message
typographic
Combines well with: Feminine, flat, fun and playful, grunge, illustrated, organic and natural, vintage / retro
typographic
This (short for “retrospective”) is a style that is derivative of trends from the recent past. Some popular vintage styles include Victoriana (inspired by decorative styles of the Victorian era), steam punk (an ode to the industrial revolution of the late 19th century) and Bauhaus (the minimalist style movement between the 1920s and the 1930s).
vintage or retro
Characteristics
- May incorporate rustic, nostalgic elements to invoke the past
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May use illustrated ornate ribbons and wreaths reminiscent of the 19th century
- May incorporate visual clues such as old letterpress, hand-drawn typefaces and elaborate decorative arts
vintage or retro
Combines well with:
Flat, fun and playful, grunge, illustrated, luxurious, masculine, organic and natural, typographic
vintage or retro
It is a form of illustration where the designer closely matches it to the original image.
photorealism
It is typically characterized by distressed/rough or torn appearance to its designs.
Grunge
It is typically characterized by distressed/rough or torn appearance to its designs.
Clean and minimalist
A design style evokes the idea of indulging in extra comforts or pleasures additional to the necessary standard of well-being.
Luxurious
design may include simple lines, monochromatic theme (black and white) and “rugged” texture.
Masculine
