Visual design Flashcards

1
Q

Visual design

A

Creating and making the general aesthetics of a product consistent

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2
Q

Principles of visual design

A

Scale
Visual hierarchy
Balance
Contrast
Gestalt principles

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3
Q

Scale

A

Use relative size to signal importance and rank in one composition

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4
Q

Hierarchy

A

Guiding the eye on the page so it attends to different design elements in order of their importance

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5
Q

How can visual hierarchy be implemented

A

Variations in scale
Value
Color
Spacing
Placement
Variety of other signals

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6
Q

Balance

A

A satisfying arrangement or proportion of design elements

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7
Q

Symmetrical

A

Elements are symmetrically distributed relative to central imaginary axis

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8
Q

Asymmetrical

A

Elements are symmetrically distributed relative to the central axis.

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9
Q

Radial

A

Elements radiate out from a central common point in a circular direction.

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10
Q

Contrast

A

Arrangement of visually dissimilar elements in order to convey the fact these elements are different

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11
Q

Gestalt principle

A

Tendency to perceive sum of all parts opposed to the individual elements

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