Visual Design Flashcards
aims to shape and improve the user experience through considering the effects of illustration, photography, typography, space, layouts, and colors on the usability of product and on their aesthetic appeal
Visual Design
The basic tools that visual designers use in daily work and having a basic understanding of the image
Elements of Design
Elements of Design (6)
Line, Volume, Color, Shape, Value, Texture
Are strokes connecting 2 points and the most basic element of visual design. We can use them to create shapes and when we repeat them, we can form pattern that create texture
Line
Are self-contained areas, usually formed by line although they may also be formed by using different color, value, or texture
Shape
2 dimensions of shape
Length and width
Applies to visual that are 3-dimensional and have length, width, and height. The amount of space occupied by a 3-dimensional object
Volume
Quite simply describes the lightness and darkness of a color.
Value
A design with a high contrast of value creates a sense of what?
Sense of clarity
A design with similar value create a sense of what?
Sense of subtlety
Is an element of light.
Colour
Is a branch of design focused on the mixing and usage of different colors in design and art.
Colour theory
Subtractive mix color in paint and print produces the ____ color system
CMYK (Cyan, Magenta, Yellow, Black)
Additive mix of color on digital screens produces the ___ color system
RGB (Red, Green, Blue)
Is the surface quality of an object. Can be created by a repeated pattern lines or by using tiled images of textiles.
Texture
Texture where you can feel the texture
Tactile Texture
Texture where you can only see the texture
Implied Texture
Tells us how the elements can and should go together for the result
Basic Principles of Graphics and Layout
Basic Principles of Graphics and Layout (6)
Balance, Emphasis, Movement, Pattern, Repetition, and Rhythm, Proportion, Variety
Is the visual weight of object, texture, color, and space is evenly distributed on the screen
Balance
Area in the design that may appear different in size, texture, shape, or color to attract the viewer’s attention
Emphasis
visual element guide the viewer’s eyes around the screen
movement
these are the repeating visual element on an image or layout to create unity in the layout or image
Pattern, Repetition, Rhythm
Is achieved when visual elements create a sense of organized movement
Rhythm
Visual elements creates a sense of unity where they relate well with one another
Proportion
This uses several design elements to draw a viewer’s attention, elements are different in size, color, and shape
Variety
