Visual comm - week 9

Question 1

Æsthetics

Answer 1

How it looks
look at the form and the function
Helps us create better products and services

Question 2

Design thinking & UX

Answer 2

how to improve someone experience
having the customer at the center of your design process
involve the client in your process
try to emphasize with the actual user

Question 3

Waterfall vs. LEAN

Answer 3

Lean : test more features and function , have more iteration
getting feedback, and then moving on with the design process
Waterfall : set up requirement up front , then go ahead and design
if you have a lot of regulations, this is the best way to go

Question 4

10x, MVP

Answer 4

10x –> 10 x better or exponential better than the original or the competition
ppl will be more satisfied
MVP –> minimum viable product , satisfied the users need. viable because it is sustainable
when it comes to testing something, you want to
make sure you can replicate it over and over again

Question 5

Prototyping

in the digital space vs analog

Answer 5

you can test just not locally but globally
send out the prototype to anyone in the world
time is no longer a factors
send out the prototype and they can sit in it for a week
results are capture in the archive as well
archival : hold on of user test information
also can find things you could have miss when you are sitting in with the user while using your product

Question 6

video : Miracle Mattress

Answer 6

dont capitalize on other ppl grieve

these people tried to make money by putting the mattress like the towers in new york who fall during 911

Question 7

Affordances

Answer 7

the capabilities offered by the design

the way something is design, it give some features

Question 8

The medium is the message

Answer 8

said by Marshall Macluhan

doing a tweet:
Short and to the point for your messages
only have certain number of words on twitter

one aspect of this

also comes down to visual cues and what you do with the medium
in video, we have moving picture and sound
in a gif , we have short video
looping animation

Question 9

several design methods

Answer 9

button : tells you intuitively to push it
switch - flip
knob - rotate , more granular control, not just on and off
light –> light feedback

for example, if you want to know if a post was sent on twitter. which one is it ?

could use a light,
we want something binary

buttons often breaks down
should gives you a type of feeback, like a light to tell you it was sent
ex: you have probably click on button twice, cause you weren’t sure if it was sent
and you had sending it twice by mistake

Question 10

what is the affordance of a normal coffee pot ?

Answer 10

• keeps it hot
• dont burn your hand
• pour coffee in a slow way

the massacus coffee pot
• the tip on wrong side
- so, when you tilt, you will pour on your own hand

Question 11

whats wrong with the pic ?

slide 9

Answer 11

the water is coming from the same pipe
so, only one heat for water
hot or cold

Question 12

Skeuomorphism

Answer 12

take something that is familiar to one field and take it to another field into the design
for example, a coin slot
so taking analog (the knob) to digital space (which is 2d)
• relate to the user by using something they are familiar with in the design

• these knobs on the image, is very skeuomorphic
• its really similar to what you get when you actually buy the machine
• with these knobs, how do you interact with them ?
• you would expect to scroll, or to click and drag in a circular motion, or an arch

but actually, it work by dragging up and down

Question 13

Semiotics

Answer 13

the study of sign
Visual indicators , how to convey info visually
semantic , study of meaning
for example, language use to describe content
so metadata , describe the code
the article tags , describes the body of content to the machine

Question 14

Saussure and Pierce

Answer 14

Saussure :
Signifier: Icon/word/symbol
Signified: Concept recalled in your mind
Referent: Intended meaning by the person who made the signifier

examples are shown on slide 14

Pierce:
Icon: picture, map, math
Index: sign requiring context
Symbol: culturally defined

example on slide 15

Question 15

slide 16

Answer 15

this symbol is culturally defined

Question 16

Connotative

Denotative

Answer 16

Connotative : associated meaning that you come up with in your mind
ex: the word cat, you’ll get a visual image in your brain of how it looks like

denotative : literal meaning of what it was intended

Question 17

cinderella

How are women portrayed? How are men portrayed?

Answer 17

women:
cinderella : beautiful, nice, need someone to save her
step mom/ step sisters :
evil, put her down, uglier,

men :
prince –> perfect, handsome, wealthy,

Question 18

what made these women successful ?
coco chanel
J.K rowling, Oprah
Anna Eleanor roosevelt

Answer 18

- Creativity 
Confidence
 Emotional intelligence (EQ) Resourceful  (if you hit a road block, find a way around it) 
Resilient 
Work with Purpose 
Set new trends

Question 19

gif with obama and cuban minister

Answer 19

usually american treat others like puppets
they are the one in power
and cuban guy raise his hand
went for a hug turn awkward moment

Question 20

Meme

Answer 20

A single mutating visual unit of communication that uses a mimicked theme
morph and adapt over time
make it adapt to any situation
we can make it relevant in the new time and place

Question 21

Soundbyte

Answer 21

Soundbyte = star wars theme, fb bing when you get a message , ding when a text message come

Question 22

vid: talks about meme

Answer 22

• how meme surface and exist
  talks about the rage guy
  poptart cat and put meow meow sound together .
  talk about gif –> visual soundbyte

how do you get ready for a job that doesnt exist yet ?
since technology move so fast

rely on a search engine..
slap together different job title and see what you get

Question 23

2 ways that ppl find apps

Answer 23

word of mouth or browsing the app store

Question 24

Mass Self-Communication Manuel Castells

Answer 24

Industries are become flat, what you do in the course are all layers of a traditional publishing process
you are researching, you are generating and creating content , and curating content

directing how that content comes together such as medim and format

then you are disseminating it, so you are sharing it with the public .
in the course is through twitter

Pro/cons :
quality vs quantity
what it is flat, the quality becomes much worse

if someone cant publish themselves through a newspaper, then they can publish themselves

and communicate with the masses

Question 25

Ghost gunner - open-source weaponry

Answer 25

• Ghost gunner
purpose ?
- the receiver is the part that makes the weapon (put the bullets there, only part that is registered)
- all the other parts are not regulated
ppl are making guns by buying a piece of metal and making the rest from 3d printer
• law enforcement cant keep up

 questions digital media 
	◦ pedestrians being kill by autonomous vehicle via uber 
• 
• issues with encryption ? 
	◦ encrypting stuff that are illegal

Question 26

Language of mass media

semionitc

Answer 26

Colour (invoke certain emotion)
Clothing (give idea of someone status)
Camera angle (draw your attention to certain feature on the scene)
Edits/Cuts (provide emphasis)
Objects (placement of object in the scene can give you the idea where someone is)
Mise-en-scène (things that are off scene )

Question 27

video : DMZ sign

Answer 27

the sign lits up each time someone tweet with a specific hashtag

Question 28

video: dexter

Answer 28

the macroshots conveys attention to details
- tying up his shoelace, seems like he is strangling someone
- contrast of bad and good
he is a serial killer
but works with law enforcement
• coveys that he pays attention to details

Question 29

video: six feet under

Answer 29

- shows a morgue
	◦ about death  
	◦ show  herse 
topic : death
fluids, makeup 

its about a funeral home

Question 30

We can do it image

political semiotics

Answer 30

most of the workforce is oversee at war
so they have to persuade women to change their traditional role in society
women place was considered to be at home
important campaign at the time

Question 31

video : photographer

Answer 31

there is a photographer and they were given a backstory of this person

• 6 photographers , 1 men and 6 perspective
• see how different photographers portrays the person through pic

Question 32

picture from the ghazi strip

Answer 32

it had won a reward for it
they are wondering if it had been doctored
this is a real funeral profession
these 2 kids were killed

why would they say that ?
• the saturation was tuned down from the adidas shirt
• to give a more somber look
usually, that shirt is a lot brighter

Question 33

boston marathon

Answer 33

cover of daily news
doctored photo
they were censoring the exposed leg

even if the photo is already pretty bodied

Question 34

viral marketing

Answer 34

the number of share over time
ex : advertisement for gatorade

the girl had made a really good catch in baseball by climbing the wall

its not a real video
its a advertisement for gatorade
the color throughout the video supports the brand
the walls are all green
bottle near the chair, pointing towards the camera

Question 35

Public Service Announcement (PSA)

Answer 35

1. To p i c s
2. Research
3. Ta r g e t
4. Hook ‘em
5. Points
6. Semiotics
7. LEAN

Question 36

how can you make a video more effective ?

Answer 36

Storytelling is more effective than just telling

Even better: show, don’t tell