Visual Flashcards

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1
Q

Gaze

A

Refers to where the figure in the image is looking

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2
Q

DEMAND

A

a term used when a figure in the image ‘gazes’ directly out of the page at the responder. This establishes a connection between subject and viewer.

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3
Q

PERSPECTIVE

A

FOREGROUND/ MIDDLE GROUND/ BACKGROUND - what is in the foreground is often considered more important than what appears in the background.

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4
Q

POSITIONING OF ELEMENTS

A

CENTRALITY - centrality refers to placing of the main object or figure in the centre of the image or close to the centre of the image. Images in the centre are the nucleus information, the margin images are subservient.

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5
Q

JUXTAPOSITION

A

​Placing visual elements side by side to create contrast or interaction. The placement of two or more ideas, characters, actions, settings, phrases or words side-by-side for a particular purpose, for example to highlight contrast or for rhetorical effect.

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