Vision vs. Mission

Question 1

desired end of an (academic) institution

Answer 1

Vision Statement

Question 2

usually a one-sentence statement that describes long-term desired transformation resulting from institutional programs

Answer 2

Vision Statement

Question 3

is “the dream”

Answer 3

Vision Statement

Question 4

intended to guide decision making process

Answer 4

Vision Statement

Question 5

usually a one-sentence statement relating the intention of your institution’s existence

Answer 5

Mission Statement

Question 6

communicates what you do or who you do this for

Answer 6

Mission Statement

Question 7

must be clear by using simple language with an average of 5 to 20 words (not strictly followed)

Answer 7

Mission Statement

Question 8

inspires to give the best and shapes your understanding of why you are in the institution

Answer 8

Vision Statement

Question 9

defines the key measure of the institution’s success

Answer 9

Mission Statement

Question 10

о when do we want to reach success?
о where do we want to go forward?
о how do we want to do it?

Answer 10

Vision Statement

Question 11

о what do we do today?
о for whom do we do it?
о why do we do what we do?

Answer 11

Mission Statement

Question 12

talks about the future

Answer 12

Vision Statement

Question 13

talks about the present leading to the future

Answer 13

Mission Statement

Question 14

• where do you aim to be?
• where do you want to be?

Answer 14

Vision Statement

Question 15

• what makes you different?
• how will you get where you want to be?

Answer 15

Mission Statement