viscom Flashcards

exams

1
Q

what are materials?

A

what surface its on eg screen, paper

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2
Q

example of media?

A

manual = pencil, paint
digital = apps, illustration, web, animation

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3
Q

example of methods?

A

drawing, collage, printing, photography, model-making, digital

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4
Q

what are development drawings?

A

schematic diagrams, story boards, mock-ups, illustrations

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5
Q

what is a prototype?

A

a constructed diagram to test design ideas
shows client the look and feel of the product

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6
Q

what are the 7 purposes of design?

A

advertise, promote, depict, teach, inform, guide, identify

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7
Q

what is example of advertise?

A

has financial gain: logo, signage, packaging

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8
Q

what is example of promote?

A

no financial gain: signage, posters, packaging, logo

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9
Q

what are the 7 gestalt principles?

A

FFPCCCS proximity, continuity, similarity, closure, common fate, figure ground, focal point

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10
Q

what does proximity create?

A

grouping things together creates one distinct entity for the viewer

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11
Q

what does figure ground create?

A

creates contrast attracting the viewers attention

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12
Q

what does focal point create?

A

creates a dominant element using contrast to standout.

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13
Q

how to analyse?

A

WWE what, why/how, what effect

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14
Q

what needs to be said in analysis?

A

purpose, context, audience, client, design elements and principles, methods/materials/media, environmental/economical

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15
Q

what is aesthetics?

A

the visual look of the design, style, mood, feeling

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16
Q

what is function?

A

what the design does, intended purpose

17
Q

what are the purposes

A

advertise, promote, depict, teach, inform, guide, identify

18
Q

what is context?

A

WHERE and when and when the design appears.

19
Q

what is audience?

A

WHO the design impacts

20
Q

what is methods?

A

what the designer does to produce design, the process used.

21
Q

what is media?

A

what was used to create the design, digital/non-digital

22
Q

what is materials?

A

surface its on

23
Q

what is visual language?

A

used to create aesthetic appeal, serves functiuonal purpose, includes Ds and Ps, methods/media/materials

24
Q

what are the MMMs

A

materials, methods, media

25
Q

what is evaluating?

A

make a judgment on the info with supporting evidence to back opinion.

26
Q

what are the 5 design practices?

A

objects, environments, messages, interactive experiences, industrial design

27
Q

what are the 8 design elements?

A

point, line, shape, form, tone, texture, colour, type

28
Q

what are the 8 design principles?

A

figure-ground, balance, contrast, cropping, hierarchy, scale, proportion, pattern

29
Q

what are moral rights?

A
30
Q

what are trademarks?

A

they legally protect the design from being used my competitor, eg nike, coke logos

31
Q

what is a patent?

A

they protect inventions, processes, techniques from being copied

32
Q

what is intellectual property?

A

creations in your mind

33
Q

what is the copy right symbol

A

a C in a circle ©

34
Q

what is the trademark symbol?

A

a small TM ™

35
Q

what is the copy right law?

A

it creates incentives for people to invest there time, talent and other resources.