Virtues of MEANINGFUL MARKETING Flashcards
Learn
Learn Innocently
Read-Talk-Try
Being open to letting go of where you are.
Pioneer
Lead your marketplace and leave copying to those without the brains or courage to be original.
Overtness
Let a customer say NO because what you offer doesn’t apply to them. But NEVER let a customer say NO because they don’t understand what OVERT BENEFIT you’re offering.
Clarity
Strive for self-evident clarity in all communications.
Focus
Eliminate the irrelevant
Credibility
Continuously enhance customer trust in you, your company and your brand.
Authenticity
Communicate with honesty and integrity
Demonstrate
Let your product, service or idea talk for itself.
Persistence
Never, ever, ever give up when you are pursuing the right thing in the right way.
It takes 3 exposures to sell.
Measurement
Quantify goals and systems.
94% of all problems are due to poor systems.
Service
Dedicate yourself to serving the genuine needs of your customers.
Write
Use the written word to define and refine your thinking.
Courage
Be Bold. Be Brave. Leave a Legacy.
Inspired by who?
Ben Franklin
LPOC : Lemon Poppy Ocean Carp
FCAD: Families come and Dance
PMSWC: PMS Women Center
Learn Pioneer Overtness Clarity Focus Credibility Authenticity Demonstrate Persistence Measurement Service Write Courage
