Meaningful Marketing IQ Test

Question 1

The smartest way to significantly grow sales is

A. Build Loyalty B. Find New Customers

Answer 1

B. Find New Customers

Question 2

To build greater annual loyalty it’s smarter to… A. Increase dollars purchased per purchase occasion B. Increase frequency of purchase

Answer 2

A. Increase dollars purchased per purchase occasion.

Question 3

When presenting data to a customer you will be most effective if… A. You provide a clear & simple chart
B. You explain the data in clear and simple words

Answer 3

B. You explain the data in clear and simple words.

Question 4

A customer letter or print ad has the best chances of success if…
A. You respect their intelligence & write at a high school level. B. You dumb it down and write at a fifth grade level.

Answer 4

B. You dumb it down and write at a fifth grade level.`

Question 5

Significant overall sales growth can be realized when:
A. You cut your product line by 50%
B. You expand your product line to service all customers.

Answer 5

A.You cut your product line.

Question 6

When selling a customer it is best to
A. Use a soft, relationship-focused approach
B. Be blunt and direct about what you offer

Answer 6

B. Be blunt and direct

Question 7

Building customer credibility is most effective if you offer:
A. A product demonstration
B. Testimonials from satisfied customers.

Answer 7

A. A product demonstration

Question 8

Forced to choose, buyers prefer sales people who are:
A. highly dependable
B. Highly competent

Answer 8

A. Highly Dependable.

Question 9

Breakthrough ideas have a better chance of success if you use
A. A new brand name
B. An established & trusted brand name.

Answer 9

A. A new brand name

Question 10

The smartest way to introduce a new product or service is to:
A. At a lower price
B. Keep your price at list price from the beginning

Answer 10

B. Keep it at list price

Question 11

In industrial marketing it’s 9 times more important to focus on:
A. Performance and quality advantages
B. Price advantages

Answer 11

A. Performance and quality advantages

Question 12

With a breakthrough product or service you can usually tell
A. if you have a winner within 12 months
B. It usually takes as much as six years before you can tell.

Answer 12

B. It usually takes as much as six years.