Videos

Question 1

Marketing Research with Scanning Data video

T/F Tony’s sales are not as price sensitive as originally thought

Answer 1

True

Question 2

Marketing Research with Scanning Data video

T/F Tony’s competitive advantage is its operational efficiency.

Answer 2

False

Question 3

Marketing Research with Scanning Data video

T/F Tony’s s can charge a higher price for its products if it supports them with merchandising and promotion.

Answer 3

True

Question 4

Marketing Research with Scanning Data video

T/F Tony’s profits vary from one retail chain to another.

Answer 4

True

Question 5

Marketing Research with Scanning Data video

T/F In foreign markets, Tony’s should sell only to low price retailers

Answer 5

False

Question 6

Marketing Research with Scanning Data video
T/F If Tony’s has to raise prices in a foreign market, it still be be able to compete through promotion and merchandising.

Answer 6

True

Question 7

Marketing Research with Scanning Data video

T/F In foreign markets, Tony’s should sell through retailers who provide promotional and merchandising support.

Answer 7

True

Question 8

Marketing Research with Scanning Data video

T/F Tony’s FSA’s are stronger in Supporting activities than in Primary activities.

Answer 8

False

Question 9

Economic and Social Conditions in Russia video

T/F At the dissolution of the Soviet Union, Russia had no billionaires.

Answer 9

True

Question 10

Economic and Social Conditions in Russia video

T/F Russian pensioners and workers at state enterprises were protected from economic harm in the transition.

Answer 10

False

Question 11

Economic and Social Conditions in Russia video

T/F Corruption influenced the transition of state assets to private owners creating wealth disparities.

Answer 11

True

Question 12

Economic and Social Conditions in Russia video

T/F Russia has progressed equally toward a market economic system and a liberal, democratic political system.

Answer 12

False

Question 13

Economic and Social Conditions in Russia video

T/F Income and opportunity inequality are the largest challenges of the Russian economy.

Answer 13

True

Question 14

Match each of the following statements with the appropriate component of Domino’s international marketing experience.
Alberto Torrado develops a management system for Mexican stores

Answer 14

Master franchisee leadership

Question 15

Match each of the following statements with the appropriate component of Domino’s international marketing experience.
Stores in all the Columbia and Malaysia look almost identical.

Answer 15

Common store appearance and operational procedures

Question 16

Match each of the following statements with the appropriate component of Domino’s international marketing experience.
Mexican ads feature children writing graffiti on a pizza with a sauce packet

Answer 16

Match promotion to local values

Question 17

Match each of the following statements with the appropriate component of Domino’s international marketing experience.
Toppings in India feature lamb and pickled ginger

Answer 17

Integrate local food preferences into products

Question 18

Match each of the following statements with the appropriate component of Domino’s international marketing experience.
Use Feng Shui for site selection and store layout in the Phillippines

Answer 18

Respect local traditions and beliefs