vergeten

Question 1

outcomes

Answer 1

• task performance
• team member satisfaction
• team learning

Question 2

inputs

Answer 2

• team member characteristics
• team level factors
• contextual factors

Question 3

social loafing

Answer 3

caused by members that don’t believe their effort makes a difference

Question 4

free-riding

Answer 4

caused by members that believe that nobody notices if they slack off

Question 5

process gains

Answer 5

total team performance exceeds what individuals would have been able to achieve if they ware acting individually

Question 6

technical competencies

Answer 6

knowledge, skills and abilities needed to complete a task

Question 7

interpersonal competencies

Answer 7

personal competencies, skills and abilities that help members work together.

Question 8

role ambiguity

Answer 8

an individual doesn’t have enough info about what he should be doing

Question 9

role conflict

Answer 9

an individual sees info regarding his job to be inconsistent or contradictory

Question 10

forming

Answer 10

members are chosen, goals are established and the task is defined

Question 11

storming

Answer 11

there’s a conflict as each member learns more about the task and interdependencies are tested

Question 12

norming

Answer 12

norms are set for working together

Question 13

performing

Answer 13

general agreement on both the goals and process

Question 14

adjourning

Answer 14

members have a sense of accomplishment, positive feelings towards the team and new knowledge

Question 15

brand

Answer 15

name, term, sign, symbol, design or combination that is intended to identify goods/services of a seller and differentiate them from those of competitors

Question 16

what makes a brand

Answer 16

• product is easy to identify
• product is perceived as the best value for the price
• quality and standards are easy to maintain
• demand is large enough to support large distribution and advertising
• there are economies of scale

Question 17

advertising

Answer 17

any paid form of non-personal presentation and promotion of ideas, goods, services by an identified sponsor.

Question 18

promotion

Answer 18

short time incentive to encourage the purchase or sale of a product

Question 19

public relation

Answer 19

building a good relation with the company’s various public groups by obtaining favourable publicity, developing a good corporate image, and handling or heading off unfavourable rumours, stories and events

Question 20

direct marketing

Answer 20

direct communication from an organisation with wholesale, retail or consumers

Question 21

aims of advertising

Answer 21

• brand awareness
• attitude towards the brand
• purchase intention
• brand loyalty

Question 22

effect concept

Answer 22

advertisement says what the positive/negative effect is for the consumer

Question 23

association concept

Answer 23

associates the product with a pleasant feeling event

Question 24

explanation concept

Answer 24

explains why you should use the product or gives new characteristics

Question 25

criticism of advertisement

Answer 25

• make products more expensive
• creates would-be needs and unwanted consumption patterns
• irritates
• exaggerates and misleads

Question 26

aims of promotion

Answer 26

• try the product

- buy more of the product than usual

Question 27

promotional instruments

Answer 27

• lowering the price
• adding extras to the products
• creating rumour around the brand
• joint promotions with other products

Question 28

direct marketing

Answer 28

dialogue marketing

Question 29

bad internal communication leads to

Answer 29

• loss of motivation
• misunderstandings
• false rumours
• criticism

Question 30

internal target groups that are involved in internal communications

Answer 30

permanent employees, temporary employees, placement students, retired employees, non-active employees, permanent external consultants, members of the board of advisors, members of the board of directors, partners and family of employees

Question 31

leadership

Answer 31

process whereby one individual influences other group members towards the attainment of defined group or organisational goals

Question 32

free publicity

Answer 32

obtaining media space in the media of others

Question 33

ways to approach the press

Answer 33

press release
interviews
photographs
photo calls
press conferences
media pack
press trip
press feature
attention grabbers and stunts
surveys
advertorial

Question 34

merit pay

Answer 34

an increase in base pay, normally given once a year

Question 35

5 types of pay-for-performance plans

Answer 35

1. individual based plan
2. team-based plan
3. plantwide plans
4. corporate wide plan
5. employee stock ownership plan

Question 36

team-based plan

Answer 36

reward all team members equally, based on group outcomes

Question 37

plantwide plans

Answer 37

reward all workers in a plant or business unit based on the performance of the entire plant or unit

Question 38

scanlon plan

Answer 38

if actual labour costs are lower than expected, the difference is shared between the workers and the firm

Question 39

corporate wide plan

Answer 39

rewards employees based on the entire corporation’s performance.

Question 40

profit sharing

Answer 40

a plan that uses a formula to allocate a portion of declared profits to employees.

Question 41

employee stock ownership plan

Answer 41

a plan that rewards employees with company stock

Question 42

straight salary

Answer 42

with no incentives

Question 43

straight compensation

Answer 43

in which all earnings are in the form of incentives

Question 44

combination plan

Answer 44

mix of the two

Question 45

gross missconduct

Answer 45

serious violations that can cause skipping several steps

Question 46

appeals procedure

Answer 46

when employees believe they have been disciplined unfairly