VCT

Question 1

6 The problem-solving process

Answer 1

Identify the problem
Identify the Audience
Define budget and media
Concept design and solution
Produce the solution
Disseminate and evaluate

Question 2

SWOT

Answer 2

A planning method used to evaluate the strengths weaknesses opportunities and threats of a business or project venture

Question 3

S

Answer 3

Strength

Question 4

W

Answer 4

Weakness

Question 5

O

Answer 5

Opportunity

Question 6

T

Answer 6

Threats

Question 7

Audience Analysis A

Answer 7

A- Analysis
Who is our audience and how large are they

Question 8

U

Answer 8

U-Understanding
What is their knowledge of the subject

Question 9

D

Answer 9

D-Demographics
Age, gender, educational background

Question 10

I

Answer 10

I- interest
Why are they interested in your product or information?

Question 11

E

Answer 11

E- Environment
What environment is your customer going to search for that product
Where is it billboard, social media?

Question 12

N

Answer 12

N-Needs
What are your needs
What are their needs

Question 13

c

Answer 13

C-customized
HOW CAN WE CUSTOMIZE OUR PRODUCTS FOR OUR CUSTOMERS’ NEEDS

Question 14

e

Answer 14

E-expectations
What are they expecting to gain from the information and product