VCD Flashcards
design elements list
-point
-line
-shape
-form
-tone
-texture
-colour
-type
design elements- point
creates shade, tone or texture
design elements- line
lines in multiple are used to create shape
design elements- shape
can be used in conjuction with other elements to create form or pattern
design elements- form
created by point, line or shape, enhanced in tone texture and colour
design elements- tone
light or dark variation of any colour. ‘gradient’ in digital
design elements- texture
applied in a realistic or abstruct to create a pattern
design elements- colour
enhance form, attract attention+create hiearchy, used emotionally and sylbolically
design elements- type
visual representation of work, number, character
design principles list
-figure-ground
-balance
-contrast
-cropping
-heiarchy
-scale
-proportion
-pattern
design principles- figure-ground
components that are more visually dominant than the ground on which they are placed
design principles- balance
arrangement of components
design principles- contrast
oppisite aesthetuc qualities creates emphasis focal point
design principles- cropping
create impact in scale
design principles- heiarchy
‘reading order’- design to attract viewers attention
design principles- scale
relative size of two or more components- create hierachy +depth
design principles- proportion
ratio between 2 dimentions of a compoent
design principles- pattern
repition of one or more components
stages of the design brief
1)discover
2)define
3)develop
4)deliver
stages of the design brief- discover
gathering insights into design problems or oppourtunities, topics, themes to find communication needs worthy of solving. Use human-centred reasearch methods (involves the steakholders).
stages of the design brief-define
Synthesise your reasearch using convergent thinking stratergies, making sense of data and information collected, review, categorise and find patterns in your data and information, identify clients needs, reframe the design problem, write a brief that adresses needs, purposes, contexts, audience or users and constraints.
stages of the design brief-develop
divergent thinking, seek and analyse further inspiration, generate ideas, brainstorming, rapid drawing and making methods, create, recreate and recreate again, experiment with design elements and principles, using a range of methods, media and materials.
stages of the design brief-deliver
convergent thinking to critially reflect on ideas, referring to design criteria in the brief to solve problems, responding to critiques or the pitch, creating design concepts for further testing, iterations and evaluations continue.
Leading
Leading is the space between lines in a body of text.
Tracking
Tracking adjusts the spacing between letters evenly across the whole word.
Kerning
Kerning means adjusting the space between individual characters within a word.
the anatomy of type
The anatomy of type describes the visual elements that make up the letterforms within a typeface
the 3 M’s
1) media
2) materials
3) methods
media
Refers to the applications used to make the visual communication.
materials
Refers to the surface that the visual communication is applied to or constructed from
methods
Refers to the technical process/es used to make the visual communication.
2 drawing families
1) paraline
2) non-paraline
4 drawing styles
1) isometric
2) orthogonal
3) 1-point perspective
4) 2-point perspective
isometric
-30 degree axis
-drawn from corner edge
-all line remain parallel
-perfect circles appear as squished ovals (ellipses)
orthogonal
identifying drawing:
name, class (11VCD A), title, scale (ratio), date
-label all 3 views
-include orthoginal symbol
1-point perspective
-label horizon line (HL) & vanishing point (VP1)
-horizon line is eye level
-flat surface at the front
2-point perspective
-label horizon line (HL) & vanishing point (VP1) and (VP2)
-horizon line is eye level
-objects should be drawn from a corner edge, this should be a 90 degree axis along the horizontal baseline
3 different drawing styles
1) observational drawing
2) visualisation drawing
3) presentation drawing
