VCD Flashcards
design elements list
-point
-line
-shape
-form
-tone
-texture
-colour
-type
design elements- point
creates shade, tone or texture
design elements- line
lines in multiple are used to create shape
design elements- shape
can be used in conjuction with other elements to create form or pattern
design elements- form
created by point, line or shape, enhanced in tone texture and colour
design elements- tone
light or dark variation of any colour. ‘gradient’ in digital
design elements- texture
applied in a realistic or abstruct to create a pattern
design elements- colour
enhance form, attract attention+create hiearchy, used emotionally and sylbolically
design elements- type
visual representation of work, number, character
design principles list
-figure-ground
-balance
-contrast
-cropping
-heiarchy
-scale
-proportion
-pattern
design principles- figure-ground
components that are more visually dominant than the ground on which they are placed
design principles- balance
arrangement of components
design principles- contrast
oppisite aesthetuc qualities creates emphasis focal point
design principles- cropping
create impact in scale
design principles- heiarchy
‘reading order’- design to attract viewers attention
design principles- scale
relative size of two or more components- create hierachy +depth
design principles- proportion
ratio between 2 dimentions of a compoent
design principles- pattern
repition of one or more components
stages of the design brief
1)discover
2)define
3)develop
4)deliver
stages of the design brief- discover
gathering insights into design problems or oppourtunities, topics, themes to find communication needs worthy of solving. Use human-centred reasearch methods (involves the steakholders).
stages of the design brief-define
Synthesise your reasearch using convergent thinking stratergies, making sense of data and information collected, review, categorise and find patterns in your data and information, identify clients needs, reframe the design problem, write a brief that adresses needs, purposes, contexts, audience or users and constraints.
stages of the design brief-develop
divergent thinking, seek and analyse further inspiration, generate ideas, brainstorming, rapid drawing and making methods, create, recreate and recreate again, experiment with design elements and principles, using a range of methods, media and materials.
stages of the design brief-deliver
convergent thinking to critially reflect on ideas, referring to design criteria in the brief to solve problems, responding to critiques or the pitch, creating design concepts for further testing, iterations and evaluations continue.
Leading
Leading is the space between lines in a body of text.
