variables affecting conformity (Asch's study) Flashcards
State the group of participants which took part in Asch’s study
123 male American students, in groups of 6. There was 1 ‘genuine’ participate and 5 confederates
State the aim of Asch’s study
To investigate conformity and majority influence
What was the procedure within Asch’s study
P’s were presented with 4 lines; 1 standard line and 3 comparison lines
They were asked to state which of the 3 comparison lines was the same as the standard, ‘real’ p always answered last.
Confederates would give an incorrect answer for 12/18 trials
What did Asch observe within this procedure?
he observed how often the real participant would give the same incorrect answer as the confederates compared to the correct answer
What % of people conformed in Asch’s study
36.8%
What % of p’s never conformed
25%
What % of p’s conformed atleast once within Asch’s study
75%
In a control trial, 1% of responses p’s gave were incorrect, what doe this eliminate
Eyesight/perception as an extraneous variable, increasing validity of findings
State 1 strength of Asch’s investigation
High internal validity due to strict control over extraneous variables, p’s completed task before to see if they knew the answer, eliminating lack of knowledge as a cv.
Increases validity and reliability as cause and effect can be established
State 1 strength of Asch’s investigation
Lab experiment, extraneous and confounding variables tightly controlled, meaning investigation can be easily replicated, increasing reliability of study