Variables Affecting Conformity Flashcards
What are the five factors that affect conformity?
Size of the group, unanimity, task difficulty, time and culture
How does the size of the group affect conformity?
When there was only real participant and one confederate conformity dropped to 3%. When there was three confederates conformity rose to 32%. When there was 15 participants conformity dropped due to participants becoming suspicious
How does unanimity affect conformity?
If one confederate went against the others conformity dropped from 32% to 5.5%.
How does task difficulty affect conformity?
When the comparison lines were similar to each other, participants were more likely to conform to wrong answers
How does time affect conformity?
Asch’s finding may have only reflected the attitudes of America in the 1950s towards conformity
How does culture affect conformity?
Collectivist cultures strive for the good of the community, whereas individualist cultures value independence. Therefore collectivist cultures are more likely to conform