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Strategic Marketing Practice > Value co-creation > Flashcards

Value co-creation Flashcards

1
Q

What separates services from products?

A

Intangibility
Inseparability
Perishability
Variability

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2
Q

What are the seven P’s of services

A 
Product
Price
Price
Promotion
People
Process
Physical evidence
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Strategic Marketing Practice (5 decks)

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