Value Capture and IPR Flashcards
1
Q
What is value capture?
A
how we are going to make money from an invention
2
Q
who captures the most value?
A
customers
3
Q
What are the 3 elements of value capture?
A
Appropriability, Complementary assets and revenue generating mechanisms
4
Q
Appropriability
A
return on investment which relies on imitation
strong = high control
weak=low control
5
Q
How can firms strengthen appropriability?
A
copyright, passwords and contracts
6
Q
What are complementary assets?
A
Activites associated with sucsesss, can be either:
- specific e.g training and customer service
- generic e.g distribution
7
Q
What are revenue generating mechanisms?
A
how the customer pays e.g outright sale, renting and leasing
8
Q
What does IPR stand for?
A
intellectual property rights
9
Q
Why does it exist?
A
because creators can loose benefits
10
Q
What are the forms?
A
passing off, copyright, trademarks and patents
