Value Build Flashcards
Building interest and excitement in order to close.
Ads/PPC
Brilliant what a fantastic way to get your name out there, a lot of our clients use Lead Forensics specifically to maximize the return on their PPC web traffic!
I probably don’t need to tell you that conversion rates can be as low as 2%. (Pause for mic drop).
So that means that 98% of your prospects, that have cost you money by clicking that link and are clearly in the market for your services, are bouncing off to your competition.
Let’s say, in a weeks time, we show you exactly who that other 98% are, at the exact moment theyare shopping the market, how would you reengage with them?
So let’s get your free test set up, I’m guessing you’re in front of your PC at the moment?
Email Marketing Platform
Ok what a great way to get your name out there. All the emails you’re sending will of course drive traffic to the site.
Think about it for yourself, when you see an email that’s interesting, at some point in the future you’re probably going to check out the website for more information, right?
Exactly, but you’ll know that only 2% of businesses will click through your email. So if someone visits your website through other means, how would you know? (Pause for mic drop)
So that means that 98% of your prospects, that you’ve emailed and are interested enough to come back to the site, are currently being missed.
Let’s say, in a weeks time, we show you exactly when they’re in the market, and what they’re
interested in, how would you follow up with them?
So let’s get your free test set up, I’m guessing you’re in front of your PC at the moment?
Trade Shows
Okay great, so I’m assuming you’re not the only vendor exhibiting there- your competition will be there too, right?
So, it’s unlikely that your prospects will convert at the stand after a 5 minute conversation, right? (pause)
What they will do is leave the trade show with 5 or 6 different business cards after spending the day shopping around, right? (pause)
And the first thing they’ll do when they’re ready to buy, which could be 3 weeks or 3 years down the line, is check out the websites of all the different vendors they spoke to at that event.
So with Lead Forensics, you immediately have the competitive advantage, because you will be thefirst to know that that business is the market.
So let’s say (name) you get that notification, how do you follow up at that point?
- So let’s get your free test set up, I’m guessing you’re in front of your PC at the moment?
Social Media
Thats fantasic, what a great way to get your name out there. Obviously, anything you do on [platform] will be driving traffic to your site. Think about it for yourself, if you see a post on [platform] that sparks your interest, you’ll often click the link through to their site, right? (pause)
Unfortunately, only around 2% of your prospects will actually enquire. Which means the other 98% could be bouncing and shopping with your competitors!
This is exactly where we come in; not only can we identify which businesses are in the market for your services so you can engage with them before they go elsewhere, but we can also show you if [platform] is driving the right kind of opportunities to your website, to maximise your return.
Let’s say, in a weeks time, we show you those prospects, and what they’re interested in, how would you follow up?
So let’s get your free test set up, I’m guessing you’re in front of your PC at the moment?
Marketing Automation
Which platform do you use?
Thats fantastic, Lead Forensics and XXX actually work perfectly together.
Because while XXX is nurturing your existing leads, like the 2% that have enquired, what we’ll be doing is tracking the 98% of your leads that haven’t.
And what our customers do is integrate those leads into [MA Platform], so they don’t miss a single opportunity.
Let’s say, in a weeks time, we show you a week’s worth of data to integrate into your XXX,for free, how would you follow up?
So let’s get your free test set up, I’m guessing you’re in front of your PC at the moment?
Sales team (cold outreach)
Fantastic! What a great way to get your name out there! As you can imagine, with being in sales myself I can completely appreciate the art of a cold call. (pause)
Although, I think we can probably both be in agreement that there is a major floor with this. (Pause)
You can reach out to thousands of businesses that you think are a good fit, but if they aren’t in the market for XXX services you probably aren’t going to get them converted right? (pause)
The beauty about Lead Forensics is we’re able to show you all of the businesses that are in the market and shopping your site right now. Meaning, instead of getting to conversions at around 2% you can start seeing returns around the 30% mark.
Surely, if I can show you a list of XXX businesses that found your site this week to give to your sales team that’d be a list of businesses you’d like to see right?
Sales team shortened (only when needed)
Okay, what agreat way to get your name out there.
Being in sales myself, I know how tough that can be! And look sales is all about timing, right? (pause).
So with Lead forensics your sales team will be notified within 60 seconds of an ICP coming onto the website, so they can reach out before prospects can enquire with competitors.
So if i could so you this information for free this week, surely that would be something you’d want to see, right?
ICP filtering (last ditch if marketing and sales build hasn’t worked).
One very powerful feature our clients love, is the automation function.
So, we can enter your ICP into the algorithm, and the tool can notify your team within 60 seconds of a XXX business like you described coming on.
Surely, if i could provide your team with 10 XXX companies who’d come on this week, completely for free that would be worth taking a look at, right?
