value

Question 1

technology innovation

Answer 1

-building it and they will come
- creation of breakthrough technology
-often translates to more costs
- does not necessarily equal buyer rate
-technology alone has little value to most users

Question 2

value innovation

Answer 2

-the pursuit of differentiation (all products work together) and low costs (not low price)
- providing value for the buyer
- does not preclude technology innovation (going back to watch case - level of sophistication has changed)
-leap in va,ue

Question 3

what is the association of value and tech innovation?

Answer 3

there is an equal emphasis

Question 4

value without?

Answer 4

innovation is generally incremental

Question 5

innovation without?

Answer 5

value tends to be tech-driven

Question 6

increasing value and having lower cost =?

Answer 6

profit

Question 7

when will technology not attract buyers?

Answer 7

if it does not make a buyers life easier it will not be adopted