Using Colour to promote Colour

Question 1

Why is the background colour important?

Answer 1

It can either add to or detract colour of the merchandise presented.

Question 2

What will determine which background is best (for a white dress)

Answer 2

The price.
Type of merchandise.
The stores image.
The department or area in a store.

Question 3

White against white

Answer 3

Smart, sophisticated and subtle.
Can be effective or disastrous.
Against a stark white background, a dress that is not a pure white, but a soft ivory colour, can look dingy and yellow.

Question 4

White against black

Answer 4

Dramatic, sharp and striking.

Question 5

White against white more dramatic

Answer 5

Add red light.

Leave the dress white but softly outlined in pink.

Question 6

white against black more elegant

Answer 6

Add blue or violet light to ease the sharp contrast between the foreground and the background.

Question 7

How can the display person create the best of all possible settings for the merchandise?

Answer 7

By using coloured panels or draperies behind and around merchandise and assorted coloured lights to “paint” those panels.

Question 8

What else can affect the colour in the display?

Answer 8

Accessories with the merchandise.

Question 9

Popularly priced merchandise rely on:

Answer 9

Often rely on sharper and more contrasting accessories and displays. They help the garment stand out and look like more for the money.