Texture

Question 1

What is texture?

Answer 1

Texture is the surface treatment or the “feel” of merchandise.

Question 2

Smooth Surfaces

Answer 2

Reflect light and appear brighter.

Question 3

Rough Surfaces

Answer 3

Holds onto light ad appear darker.

Question 4

Rough Textures

Answer 4

Seem heavier and suggest more “weight”

Question 5

Smooth Textures

Answer 5

Seem to take up less size and volume.

Question 6

Textures can be suggestive

Answer 6

The can suggest familiar symbols by which the display person attempts to explain the merchandise, in terms of surrounding materials.

Question 7

Textures can be suggestive: Soft silks and satin

Answer 7

Suggest femininity and sensuousness.

Question 8

Textures can be suggestive: Velvet

Answer 8

Deep and rich, dark and mysterious, subtle, elegant and expensive.

Question 9

Textures can be suggestive: Rough textures such as burlap, coarse linens, nubby wools and tweeds

Answer 9

Are masculine, outdoorsy, rugged, natural, earthy and wholesome

Question 10

Textures can be suggestive: Gravel, sand, stones, brick and ground up cork

Answer 10

Suggest the great open spaces; sports wear, beach wear, camping and the country.

Question 11

The use of opposite textures

Answer 11

Can work effectively in promoting other types of merchandise especially when humor, scale or shock is the attention getting device to bring the shopper over to the display.