User Research Methods Flashcards
Design Research
A research-driven design process
Importance of Design Research?
- Explores how a problem is solved
- Communicates the value of the solution
Research methods answers these type of question
How
Who
Why
When
Primary Research
Research done by yourself or your team.
Secondary Research
Research done by another person
Importance of Secondary Research?
Helps understand information that you don’t know.
Quantitative Research
Measurements, quantities, and variables
Is Quantitative Research Subjective or Objective?
Objective: Difficult to argue with (can’t argue you with the FACTS)
Value of Quantitative Research
- Smarter, less opinion-based decisions
- Explain how final solution was reached
T/F: Quantitative data does support decisions
True
T/F: Quantitative data helps answers later questions
False, Answer early questions in the beginning.
T/F: Quantitative Data can’t be argued with
False, it can be! If you have unreliable sources you have unreliable information.
Qualitative Research
Beliefs and opinions
Is Qualitative Research Subjective or Objective?
Subjective: Can be difficult to defend.
Then why do this instead of Quantitative research?
It explains the why
