Principles of Design

Question 1

Visual Hierarchy

Answer 1

The way information is structured and prioritized in a design

Question 2

11 visual principles

Answer 2

Size&Scale
Perspective
Color&Contrast
Typography
Proximity
Negative Space
Alignment
Rule of odds
Repetition
Leading lines
Rules of thirds

Question 3

Balance

Answer 3

An even distribution of visual weight

Question 4

A lack of balance can lead to…

Answer 4

Visual Tension

Question 5

Types of Balance

Answer 5

Symmetric
Asymmetric
Radial
Mosaic approaches

Question 6

Visual Weight

Answer 6

Perceived weight of how much an element stands out compared to those around it.

Question 7

Factors of Visual Weight

Answer 7

Size
Color
Contrast
Density

Question 8

Visual Tension

Answer 8

when balance is not achieved. Negatively impacting the design perceived by others.

“Something seems off about this design”.

Question 9

Symmetrical Balance

Answer 9

mirroring objects on one or more axes.

Question 10

Asymmetrical Balance

Answer 10

Asymmetry causes design to be more dynamic and lively

Question 11

Radial Balance

Answer 11

Elements appear to radiate from a central focal point. This method can be used to draw attention to the center of your design.

Question 12

Mosaic Balance

Answer 12

“organized chaos.” It can present itself as pattern or repetition, in which no single element stands out more so than the rest.

Question 13

Contrast

Answer 13

two or more design elements are significantly different from

each other.

Question 14

Contrast applies to…

Answer 14

Color
Font Size
Scale

Question 15

effective use of contrast helps designers construct screens that effectively

Answer 15

Direct: the user’s eye so that it moves through a design in a certain way

Create: interest for the user to avoid a bland aesthetic and experience

Organize: content and elements to ensure ease-of-use and readability

Question 16

Visual Direction

Answer 16

The perceived direction of the visual forces. It’s the direction we think an element should be moving if it was given a chance to move based on the forces acting on it.