Use Pardot Forms, Landing Pages, and Cookies

Question 1

Custom vs Stock templates for landing pages

When to use custom?
When to use stock?

Answer 1

Custom = pre-existing code

New look and feel and/or no access to preexisting code = Pardot stock template to create new LP

Question 2

Pardot sets first party cookies for what purpose? Sets third party cookies for what?

Answer 2

Tracking purposes

Redundancy

Question 3

Pardot cookies do not store PII, only what?

Answer 3

Unique Identifier

Question 4

First party cookies are set on Pardot _____ and ______

Answer 4

domains and tracker subdomains

Question 5

If you don’t have a tracker subdomain configured, Pardot uses third party cookies on _____ pages

Answer 5

https:

Question 6

What is visitor_id<accountid>?</accountid>

Answer 6

Visitor cookie

This is set by the Pardot tracking code

Question 7

What is pi_opt_in<accountid> ?</accountid>

Answer 7

Tracking opt-in preferences

True or false value

Question 8

What is visitor_id<accountid>-hash ?</accountid>

Answer 8

Visitor hash cookie

Security measure to make sure that a malicious user can’t fake a visitor and access corresponding information

Question 9

What is lpv<accounted> ?</accounted>

Answer 9

LPV cookies is set to keep us from tracking multiple page views on a single asset over a 30 min session

ex - if a visitor reloads a LP several times over a 30 min period, this cookie keeps each reload from being tracked as a page view

Question 10

What is the Pardot cookie?

Answer 10

Cookie denotes an active session and isn’t used for tracking

Question 11

What is the visitors report?

Answer 11

Displays the captured website session of anonymous visitors and identified prospects

Question 12

What is a use case when you can manually associate a visitor with a prospect?

Answer 12

When you’re in contact with a potential prospect whose company is in your visitor report, for example you are on the phone with them and see that there was a visit from X company and can assume it was them

Question 13

What activity makes a prospect active and have a green person icon next to their name?

Answer 13

Submitting form, clicking link

Question 14

What activities do not make a prospect active?

Answer 14

Email send, email open, email bounce and opportunity

Question 15

How is the prospect’s source field populated?

Answer 15

The referring URL - the page the visitor was on before they visited a page with tracking code for the first time

Pardot pulls source data when referring URL is present and matches up with the expected website from the given vendor

Question 16

What is the Prospect audit table?

Answer 16

Audit table that displays details about changes to the record

Question 17

What are Prospect table Actions?

Answer 17

Apply mass actions to the prospect table without having to use an automation rule

Question 18

How can you assign prospects to specific sales rep? 3 ways

Answer 18

Manually
Automation rules
Completion actions

Question 19

How do you resolve duplicate prospects?

Answer 19

Merge prospects

Merge up to 3 prospects at once and select one as primary. Their activities are aggregated. Then non-primary prospects are permanently deleted

Question 20

True or False

The Last Activity Field shows the data and time a prospect last interacted with your marketing assets, event if the activity is initiated by Pardot user.

Answer 20

False

If a Pardot user initiated the activity like sending the prospect an email, the Last Activity Field does not update