Campaigns

Question 1

Pardot campaigns track the ______ a prospect has with your online marketing materials

Answer 1

First touch

Question 2

Prospects have a what type of relationship with Pardot campaigns?

Answer 2

1:1

They can only belong to one campaign at a time

Question 3

True or False

Prospect must always be associated with a Pardot campaign

Answer 3

True

Question 4

What is the difference between Pardot campaigns and lists?

Answer 4

Pardot campaigns are prospects grouped together for tracking and reporting purposes

Pardot lists are prospects grouped together to make it easier to email marketing materials to them as a group

Question 5

What is the difference between Pardot Campaigns and Salesforce Campaigns?

Answer 5

Pardot Campaigns are similar to a source, first touch, once established, it maintains a 1:1 relationship, direct source model

SF campaigns are 1 to many, lead/contact can be tied to many campaigns at the same time, many touches across the buying cycle

Question 6

With Connected Campaigns, as prospects interact with marketing assets on Pardot campaign, metrics push to equivalent SF record. With that, marketers can track ______ and sales can see Prospect’s journey to becoming an ________

Answer 6

campaign influence

opportunity

Question 7

True or False

Every Pardot campaign needs to have a counterpart SF campaign for connected campaigns

Answer 7

True