Unstructured Interviews

Question 1

Validity

Answer 1

Interpretivists consider them high in validity since rapport can be achieved so researchers gain an understanding

Question 2

Ethical

Answer 2

Useful in discussing sensitive topics

Question 3

Reliable

Answer 3

Positivists see it as unreliable since the method is unscientific and they aren’t repeatable.

Question 4

Practical

Answer 4

Time consuming and expensive

Question 5

Representativeness

Answer 5

Samples are small as it can be tricky to gain access

Question 6

Theoretical

Answer 6

👍- not restricted by a schedule

👎- qualitative data is difficult to analyse and trust may undermine the objectivity of the research