Unleash The Power Of Storytelling Flashcards

1
Q

“Don’t get caught flat-footed when someone asks”

A

The phrase “Don’t get caught flat-footed when someone asks” means to avoid being unprepared or surprised when someone asks a question or makes a request. Being “flat-footed” is a metaphor for being unready or slow to respond, so the advice is to be proactive and anticipate potential inquiries or challenges.

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2
Q

“stand out from the crowd”

A

The phrase “stand out from the crowd” means to be noticeably different or exceptional compared to others, often in a positive way. It implies distinguishing yourself through unique qualities, talents, or actions that make you memorable or more appealing than the majority.

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3
Q

“the signal that stands out amidst the noise”

A

The phrase “the signal that stands out amidst the noise” refers to something meaningful, important, or relevant (the “signal”) that is noticeable or discernible despite a lot of distractions, irrelevant information, or confusion (the “noise”).

It is often used metaphorically, especially in fields like communication, data analysis, or decision-making, to describe identifying critical information in a sea of irrelevant or overwhelming details.

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4
Q

to cut through the clutter

A

The phrase “to cut through the clutter” means to focus on what is important or meaningful while ignoring unnecessary or distracting information. It suggests simplifying or clarifying a situation to make something stand out, be easily understood, or gain attention amidst a lot of noise, confusion, or competition.

This phrase is often used in contexts like marketing, communication, or problem-solving, where the goal is to deliver a clear and impactful message.

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5
Q

I’ll show you how to declutter your stories — ridding them of the extraneous details that bog down so many stories

A

This sentence means the speaker will teach you how to make your stories clearer and more engaging by removing unnecessary or irrelevant details.

“Declutter your stories” suggests simplifying them to focus on the essential points, while “extraneous details that bog down stories” refers to unimportant or excessive information that can slow the pacing or distract from the main message or plot. It’s about creating concise, impactful storytelling.

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6
Q

Pitfalls

A

Meaning of “pitfalls”:
Pitfalls are hidden or unexpected problems, difficulties, or dangers that can arise in a situation. They are often obstacles or traps that one might encounter if not careful.

Example sentence:
“Before starting your new business, it’s important to be aware of potential pitfalls, such as poor financial planning or lack of market research.”

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7
Q

succinct /səkˈsɪŋkt/

A

Meaning of “succinct”:
Succinct means expressing something clearly and concisely, using few words without unnecessary detail.

Example sentence:
“Her explanation was succinct, providing all the key information in just a few sentences.”

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8
Q

intuitively

A

intuitively
in-too-i-tiv-lee

by means of direct perception, an instinctive inner sense, or gut feeling rather than rational thought:
They’ve been married so long, they know intuitively how best to support each other.
in a way that is easy to understand or operate without explicit instruction:
The website is an invaluable resource that is intuitively designed, making it a simple task to search for a suitable doctor.

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9
Q

Nature vs. Nurture

A

Nature vs. Nurture is a debate in psychology and other fields about the relative influence of genetics (nature) and environment (nurture) on human development and behavior.
• Nature refers to the genetic inheritance and biological factors that influence a person’s traits, such as physical characteristics, intelligence, and temperament.
• Nurture refers to the environmental factors, such as upbringing, culture, education, and personal experiences, that shape an individual’s development.

The debate centers on whether a person’s behavior and characteristics are primarily determined by their genetic makeup or by their environment and experiences. Today, most scientists agree that both nature and nurture play significant roles in shaping who we are.

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10
Q

inundated

A

Meaning of “inundated”:
Inundated means overwhelmed or flooded with a large amount of something, often information, work, or tasks, to the point where it becomes difficult to manage.

Example sentence:
“During the presentation, the speaker inundates the audience with information, making it hard to absorb everything at once.”

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11
Q

embedded

A

Meaning of “embedded”:
“Embedded” refers to something that is firmly fixed or deeply ingrained within something else, often in a way that is not easily separated or removed.

Example sentence:
“The journalist’s personal beliefs were embedded in the article, influencing how the story was presented.”

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12
Q

Oxytocin

A

Oxytocin is a hormone and neurotransmitter that plays a key role in various social and emotional behaviors, including childbirth, breastfeeding, and forming bonds between individuals. It is often called the “love hormone” because it is involved in promoting feelings of affection, trust, and bonding between people.

Example sentence:
“Oxytocin is released during moments of closeness, such as hugging or bonding with a newborn, helping to strengthen emotional connections.”

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13
Q

Emotionally, we empathize with the protagonist, we identify with her struggle

A

This sentence means that, on an emotional level, we connect with the protagonist (the main character) in a story. We feel sympathy or understanding for her experiences and challenges, and we relate to her struggle as if it were our own.

In other words, we emotionally engage with the character and her journey, allowing ourselves to share in her emotions or difficulties.

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14
Q

Raise the Stakes

A

“Raise the stakes” means to increase the level of risk, difficulty, or importance in a situation, making the outcome more significant or impactful. It often refers to adding tension or urgency, especially in storytelling, to make the consequences of success or failure more serious.

Example sentence:
“The movie raised the stakes when the protagonist’s family was put in danger, making her mission even more urgent.”

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15
Q

Raise the Bar

A

“Raise the bar” means to set a higher standard or expectation, typically in terms of performance or achievement, making it more difficult to succeed or surpass.

“Raise expectations” means to increase the level of anticipation or hope for a particular outcome, implying that people now expect more or better results than before.

Example sentence:
“The company’s new product raised the bar for innovation in the industry and raised customer expectations for future releases.”

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16
Q

Antidote

A

Antidote refers to a substance or treatment that counteracts or neutralizes the harmful effects of a poison, toxin, or disease. It can also be used metaphorically to describe something that counteracts a negative situation or feeling.

Example sentence:
“After being bitten by a snake, the doctor administered an antidote to prevent further harm.”

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17
Q

The elements of a story: Turning Point, Climax, Denouement

A

The elements of a story refer to key components that structure the narrative and drive the plot forward. Here’s what each term means:
1. Turning Point: This is a crucial moment in the story where the direction of the plot changes. It often marks a shift in the protagonist’s situation or perspective, leading to the story’s resolution.
• Example sentence: “The turning point in the novel occurred when the hero discovered the villain’s true identity, changing the course of their battle.”
2. Climax: The climax is the most intense, exciting, or dramatic part of the story. It’s the moment of greatest conflict, often leading to a decisive event or realization that will resolve the story.
• Example sentence: “The climax of the film was when the protagonist faced the antagonist in a final showdown.”
3. Denouement: This is the final part of the story, following the climax, where the plot threads are tied up and the consequences of the climax are revealed. It provides closure to the story.
• Example sentence: “In the denouement, the hero returns home, and peace is restored, bringing the story to a satisfying conclusion.”

These elements work together to create a compelling and well-rounded narrative.

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18
Q

The elements of a story: Turning Point, Climax, Denouement

A

The elements of a story refer to key components that structure the narrative and drive the plot forward. Here’s what each term means:
1. Turning Point: This is a crucial moment in the story where the direction of the plot changes. It often marks a shift in the protagonist’s situation or perspective, leading to the story’s resolution.
• Example sentence: “The turning point in the novel occurred when the hero discovered the villain’s true identity, changing the course of their battle.”
2. Climax: The climax is the most intense, exciting, or dramatic part of the story. It’s the moment of greatest conflict, often leading to a decisive event or realization that will resolve the story.
• Example sentence: “The climax of the film was when the protagonist faced the antagonist in a final showdown.”
3. Denouement: This is the final part of the story, following the climax, where the plot threads are tied up and the consequences of the climax are revealed. It provides closure to the story.
• Example sentence: “In the denouement, the hero returns home, and peace is restored, bringing the story to a satisfying conclusion.”

These elements work together to create a compelling and well-rounded narrative.

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19
Q

The elements of a story: Turning Point, Climax, Denouement

A

The elements of a story refer to key components that structure the narrative and drive the plot forward. Here’s what each term means:
1. Turning Point: This is a crucial moment in the story where the direction of the plot changes. It often marks a shift in the protagonist’s situation or perspective, leading to the story’s resolution.
• Example sentence: “The turning point in the novel occurred when the hero discovered the villain’s true identity, changing the course of their battle.”
2. Climax: The climax is the most intense, exciting, or dramatic part of the story. It’s the moment of greatest conflict, often leading to a decisive event or realization that will resolve the story.
• Example sentence: “The climax of the film was when the protagonist faced the antagonist in a final showdown.”
3. Denouement: This is the final part of the story, following the climax, where the plot threads are tied up and the consequences of the climax are revealed. It provides closure to the story.
• Example sentence: “In the denouement, the hero returns home, and peace is restored, bringing the story to a satisfying conclusion.”

These elements work together to create a compelling and well-rounded narrative.

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20
Q

Familiarity breeds complacency

A

Meaning of “Familiarity Breeds Complacency”:

The phrase “familiarity breeds complacency” suggests that when people become too accustomed to something or someone, they may start to take it for granted or stop paying attention to important details. This can lead to carelessness, lack of appreciation, or failure to address potential risks.

Examples in Context:
1. Workplace:
• “The team ignored safety protocols because they had done the task so many times before. Familiarity breeds complacency.”
2. Relationships:
• “After years of marriage, he stopped expressing gratitude for the little things his wife did—proof that familiarity breeds complacency.”
3. General Life:
• “Pilots are trained to follow checklists, even for routine tasks, to avoid the dangers of familiarity breeding complacency.”

Phonetic Alphabet (IPA):
• Familiarity breeds complacency:
/fəˌmɪl.iˈær.ɪ.ti briːdz kəmˈpleɪ.sən.si/
• /fəˌmɪl.iˈær.ɪ.ti/: “fuh-mil-ee-AIR-ih-tee”
• /briːdz/: “breeds”
• /kəmˈpleɪ.sən.si/: “kuhm-PLAY-suhn-see”

Arabic Translation:
• Familiarity breeds complacency: الألفة تولّد التراخي
• Transliteration: Al-ulfa tuwallid at-tarākhi

Pronunciation Guide for Arabic:
• Al-ulfa: “Al” as in “all,” “ulfa” with “ul” like “pull,” and “fa” as in “far.”
• Tuwallid: “Tu” as in “too,” “wallid” like “wallet” with a soft “d.”
• At-tarākhi: “At” as in “at,” “ta” with stress, “rākhi” as “rah-khee.”

Usage Tip:

This phrase serves as a caution against becoming too comfortable or overconfident in situations, as it can lead to mistakes, oversight, or lack of effort. It’s commonly used in professional settings, safety discussions, or personal advice.

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21
Q

Implicitly vs Explicitly

A

Implicitly and explicitly are terms used to describe the way information is communicated:
• Implicitly means something is suggested or implied without being directly stated. The meaning is understood indirectly or through context, often leaving room for interpretation.
Example sentence:
“He implicitly agreed to the plan by nodding his head, even though he didn’t say anything.”
• Explicitly means something is stated clearly and directly, leaving no room for doubt or confusion. It is straightforward and unambiguous.
Example sentence:
“The instructions explicitly stated that all applications must be submitted by the deadline.”

In summary, implicitly is more indirect, while explicitly is direct and clear.

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22
Q

What brings us together vs What drives us apart

A

“What brings us together” refers to the things, values, or experiences that unite people, fostering connection, cooperation, or shared understanding. These could be common goals, interests, emotions, or beliefs that create a sense of community or solidarity.

“What drives us apart” refers to the things, actions, or differences that cause division, conflict, or separation among people. These could be misunderstandings, opposing beliefs, or negative experiences that lead to distance or discord.

Example sentence:
“While the shared love for art is what brings us together, differing political views are what drive us apart.”

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23
Q

Perspective

A

Perspective refers to a particular way of thinking about or interpreting a situation, event, or subject, shaped by one’s experiences, beliefs, or point of view. It can also refer to the physical view or angle from which something is seen.
• In a mental or emotional sense, perspective is how someone understands or views the world and their experiences, which may differ from others.
Example sentence: “After hearing her friend’s story, she gained a new perspective on the issue.”
• In a visual sense, perspective refers to the technique used in art to represent three-dimensional objects on a two-dimensional surface, creating the illusion of depth and space.
Example sentence: “The artist used perspective to make the buildings appear to recede into the distance.”

In both senses, perspective highlights the importance of viewpoint in shaping understanding or perception.

“My perspective on the project is that we should prioritize quality over speed, while their perspective is focused on meeting the deadline, even if it means compromising a bit on quality.”

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24
Q

Perception vs misperception

A

Perception refers to the way we interpret or understand something based on our senses, experiences, or thoughts. It is the process of becoming aware of something and forming an understanding or opinion about it.

Example sentence:
“Her perception of the situation changed after she heard both sides of the story.”

Misperception refers to a misunderstanding or incorrect interpretation of something. It happens when the perception is wrong or distorted, leading to misconceptions.

Example sentence:
“His misperception of the team’s goals led to confusion and mistakes during the project.”

In summary, perception is the accurate or typical interpretation of something, while misperception is an inaccurate or flawed understanding.

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25
Q

elephant in the room

A

The phrase “elephant in the room” refers to a significant issue or problem that everyone is aware of but is being deliberately ignored or avoided. It’s something that is so obvious that it cannot be overlooked, yet people choose not to address it, often because it’s uncomfortable or awkward.

Example sentence:
“During the meeting, everyone kept talking about the new project, but the elephant in the room was the company’s financial troubles, which no one wanted to discuss.”

The phrase “sweep it under the rug” (or sometimes “under the carpet”) is similar to “elephant in the room.” It means to hide or ignore a problem or issue, hoping it will go away or not be noticed, rather than confronting or addressing it.

Example sentence:
“Instead of addressing the team’s ongoing conflict, the manager chose to sweep it under the rug, thinking it would resolve on its own.”

This idiom emphasizes avoiding or concealing problems rather than dealing with them directly.

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26
Q

Disarm Skeptics

A

“Disarm skeptics” means to reduce or eliminate the doubts, suspicion, or resistance of people who are doubtful or critical. It involves convincing or persuading skeptics by providing evidence, logical reasoning, or reassurances that address their concerns.

In the example sentence, the person successfully alleviates the doubts of the skeptics, making them more open to the idea or proposal.

Example sentence:
“Her well-researched presentation and clear explanations helped disarm skeptics, convincing them of the project’s potential.”

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27
Q

people who are steeped in deep technical knowledge

A

The phrase “people who are steeped in deep technical knowledge” refers to individuals who possess extensive and profound expertise or understanding in a specific technical field. The word “steeped” implies that they have immersed themselves deeply in that knowledge, much like tea leaves are immersed in water to extract flavor.

Example sentence:
“People who are steeped in deep technical knowledge can often explain complex concepts in ways that make them accessible to those with less expertise.”

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28
Q

people who are steeped in deep technical knowledge

A

The phrase “people who are steeped in deep technical knowledge” refers to individuals who possess extensive and profound expertise or understanding in a specific technical field. The word “steeped” implies that they have immersed themselves deeply in that knowledge, much like tea leaves are immersed in water to extract flavor.

Example sentence:
“People who are steeped in deep technical knowledge can often explain complex concepts in ways that make them accessible to those with less expertise.”

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29
Q

outsiders don’t speak the language you take for granted

A

“outsiders don’t speak the language you take for granted. So always ask yourself what’s going to be most meaningful to your audience. Should you use the term “ISO 9000” or simply say “quality control system?”

The phrase “outsiders don’t speak the language you take for granted” means that people who are not familiar with a particular field, culture, or community may struggle to understand the terms, jargon, or concepts that are second nature to those who are deeply involved. It highlights the idea that knowledge or familiarity with certain terminology or practices is often assumed by insiders, but may be difficult for newcomers to grasp.

Example sentence:
“When discussing the technical details of the project, remember that outsiders don’t speak the language you take for granted, so try to explain things in simpler terms.”

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30
Q

Hot Buttons

A

“Hot buttons” refer to sensitive topics, issues, or emotions that can trigger a strong reaction, often an emotional one. These are subjects that, when touched upon, may lead to conflict, anger, frustration, or intense feelings because they are particularly important or controversial to a person or group.

“Hot buttons” refer to sensitive or controversial issues or topics that provoke strong emotional reactions, often causing conflict or discomfort. Here are some alternative terms or synonyms:

1.	Trigger points
2.	Red flags
3.	Sensitive topics
4.	Flashpoints
5.	Touchy subjects
6.	Controversial issues
7.	Pain points
8.	Hot topics
9.	Flashpoints

Example sentence:
“During the debate, he skillfully avoided triggering any of the audience’s red flags by sticking to neutral topics.”

“Politics and religion are often hot buttons at family gatherings, so it’s best to avoid those topics if you want to keep the conversation calm.”

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31
Q

Hot Buttons

A

“Hot buttons” refer to sensitive topics, issues, or emotions that can trigger a strong reaction, often an emotional one. These are subjects that, when touched upon, may lead to conflict, anger, frustration, or intense feelings because they are particularly important or controversial to a person or group.

“Hot buttons” refer to sensitive or controversial issues or topics that provoke strong emotional reactions, often causing conflict or discomfort. Here are some alternative terms or synonyms:

1.	Trigger points
2.	Red flags
3.	Sensitive topics
4.	Flashpoints
5.	Touchy subjects
6.	Controversial issues
7.	Pain points
8.	Hot topics
9.	Flashpoints

Example sentence:
“During the debate, he skillfully avoided triggering any of the audience’s red flags by sticking to neutral topics.”

“Politics and religion are often hot buttons at family gatherings, so it’s best to avoid those topics if you want to keep the conversation calm.”

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32
Q

“That’s the advance work. You also need to maintain a constant state of awareness during the actual process of telling the story. Read the room. What’s the mood? Are people agitated? Impatient? Frustrated?Be prepared to adjust the tone and content of your story or even ditch it entirely if you sense a “bad vibe” or if there are too many unknowns. Always be calculating the potential risks and rewards.

A

This passage is emphasizing the importance of being aware and adaptable while telling a story, particularly in live situations or interactions. Here’s a breakdown:
1. Advance work: This refers to preparation before telling the story, like understanding the context, audience, and key points.
2. Constant state of awareness: While telling the story, the storyteller must remain alert to how the audience is reacting and adjust accordingly.
3. Read the room: This means to observe the audience’s mood or emotional state—whether they are engaged, bored, frustrated, etc.
4. Adjusting the tone and content: Based on the audience’s reactions, the storyteller might need to change the way they present the story or even abandon it if the vibe is negative.
5. Calculating potential risks and rewards: The storyteller must evaluate the situation continuously, weighing the chances of success against the risks of losing the audience or causing discomfort.

Overall, it’s about being flexible, assessing the audience’s mood, and adjusting the delivery of the story to maintain engagement and avoid negative reactions.

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33
Q

Mapping out

A

“Mapping out” refers to the process of planning or organizing something in detail, often visually or systematically. It involves laying out a clear structure or strategy, like drawing a map to guide the process.

Example sentence:
“Before starting the project, she spent several hours mapping out the steps to ensure everything was organized and well-planned.”

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34
Q

“Break the ice

A

“Break the ice” is an idiom that means to initiate conversation or interaction in order to overcome initial awkwardness or tension in a social situation. It’s often used to describe actions that make people feel more comfortable and open, especially when meeting for the first time.

Example sentence:
“To break the ice at the party, he told a funny story that made everyone laugh and feel more at ease.”

35
Q

Literal and figurative

A

Literal and figurative are two different ways of understanding language or expressions:
• Literal refers to the exact, factual meaning of words or phrases. When something is used literally, it means exactly what it says, without exaggeration or metaphor.
Example sentence:
“The grass is green.” (Literally, the grass is the color green.)
• Figurative refers to language that goes beyond the literal meaning to express an idea or concept in a more imaginative or symbolic way. Figurative language often uses metaphors, similes, and other figures of speech.
Example sentence:
“The grass is always greener on the other side.” (Figuratively, this means that people often think others’ situations are better than their own, even if they aren’t.)

In summary, literal is straightforward and factual, while figurative uses creative or symbolic expressions to convey a deeper or more abstract meaning.

36
Q

Blockbuster

A

The term “blockbuster” generally refers to something that is highly successful, popular, or impactful, particularly in the context of movies, books, or other entertainment. It typically denotes a work that generates significant revenue, attention, or cultural impact.
1. In entertainment: A blockbuster is a film, book, or other media that achieves massive commercial success, often with high production costs and widespread popularity.
Example sentence:
“The new superhero film became a blockbuster, breaking box office records worldwide.”
2. In general: It can also refer to anything that has great success or appeal, like a product, event, or idea.
Example sentence:
“The company’s new smartphone was a blockbuster, selling millions of units in the first week.”

In essence, a blockbuster is something that attracts a large audience and achieves widespread success.

37
Q

on the brink of oblivion

A

The phrase “on the brink of oblivion” refers to being at the very edge or point of total destruction, disappearance, or failure. It suggests that something or someone is about to be completely forgotten, erased, or end, often due to extreme circumstances or challenges.

Example sentence:
“The company was on the brink of oblivion after the scandal, with its reputation and financial stability hanging by a thread.”

In the context of storytelling, this phrase could describe a moment of high tension where the outcome is uncertain, and the stakes are extremely high.

38
Q

A “thunderous ovation”

A

A “thunderous ovation” refers to an extremely loud and enthusiastic applause or praise, typically from an audience. It conveys that the audience is reacting with overwhelming appreciation, often after a performance, speech, or achievement.

Example sentence:
“After the final performance, the actor received a thunderous ovation, with the crowd clapping and cheering for several minutes.”

39
Q

In most cases, it’s a good idea to dial it down. A modest display of excitement, disappointment, or righteous indignation is enough to stir an audience without overwhelming them

A

This sentence means that, in general, it’s better to moderate or tone down extreme emotional expressions. Instead of overreacting, showing a more restrained or subtle level of emotion—whether excitement, disappointment, or righteous indignation—can be more effective in capturing and engaging an audience.

Example sentence:
“In most cases, it’s a good idea to dial it down. A modest display of excitement, disappointment, or righteous indignation is enough to stir an audience without overwhelming them.”

The key takeaway is that subtlety can often be more powerful than exaggerated emotional displays.

40
Q

To capitalize on something

A

“To capitalize on something” means to take advantage of an opportunity or use a situation to gain benefit or success. It involves leveraging a favorable circumstance to achieve a positive outcome.

Example sentence:
“The company capitalized on the growing demand for eco-friendly products by launching a new sustainable line.”

In essence, it’s about making the most of a chance to improve or succeed.

41
Q

“APPEAL TO PRIDEMost
people want to feel they’re part of something bigger than themselves. A shared history or heritage, a sense of community, a commitment to quality, an affinity for a brand all carry emotional weight that can ground your stories.”

A

This passage suggests that appealing to people’s pride can be a powerful way to connect emotionally with an audience. When people feel that they are part of something larger—whether it’s a shared history, a sense of belonging, a commitment to excellence, or loyalty to a brand—it resonates deeply with them. These emotional connections can enhance the impact of stories and make them more relatable and meaningful.

Example interpretation:
“Incorporating themes like heritage, community, and pride in your storytelling helps create a stronger emotional bond with your audience, as they identify with something that reflects their values or sense of self.”

42
Q

Notoriously skeptical

notorious
/nə(ʊ)ˈtɔːrɪəs/

A

“Notoriously skeptical” describes someone or a group known for being highly doubtful, critical, or mistrusting. The word “notoriously” emphasizes that their skepticism is well-known, often to the point of being a defining characteristic.

Example sentence:
“The committee is notoriously skeptical of ambitious project proposals, often requiring extensive evidence before approving them.”

Notorious means being famous or well-known for something negative or undesirable. It often carries a bad connotation, highlighting a reputation built on unfavorable traits or actions.

Example sentence:
“The politician was notorious for breaking campaign promises, which eroded public trust.”

In summary, notorious describes a reputation that is widely recognized, but typically for the wrong reasons.

43
Q

culminated

A

Culminated means to reach the highest point, final stage, or a decisive moment, often as the result of a series of events or efforts. It signifies the conclusion or peak of a process.

Example sentence:
“The months of hard work culminated in a successful product launch that exceeded all expectations.”

In essence, it refers to the climax or end point of a progression.

44
Q

Climax

A

Climax refers to the most intense, exciting, or important moment in a story, event, or situation. It is the turning point where the main conflict reaches its peak, often leading to the resolution.

Example sentence:
“The climax of the novel was the dramatic showdown between the hero and the villain.”

In storytelling, the climax is crucial because it’s where the stakes are highest and the outcome becomes clear.

45
Q

The underdog

A

The underdog refers to a person, team, or group that is expected to lose in a competition, conflict, or challenge. They are seen as weaker or less likely to succeed compared to their opponent or rival. However, underdogs often inspire support and admiration, especially when they overcome the odds to achieve victory.

Example sentence:

“Despite being the underdog, the rookie team managed to win the championship against the seasoned champions.”

Symbolism:

The underdog represents resilience, determination, and the idea that unexpected success is always possible, making their victories especially celebrated.

46
Q

Pilot testing

A

Pilot testing refers to conducting a small-scale trial or preliminary test of a product, service, process, or program before fully launching it. The goal is to identify potential issues, gather feedback, and make necessary improvements to ensure success during the full implementation.

Key Characteristics:
1. Small scale: It involves a limited group of participants or a controlled environment.
2. Purpose: To test feasibility, functionality, and identify areas for refinement.
3. Feedback-driven: Results and feedback from the pilot test help in making adjustments.

Example sentence:

“The company conducted pilot testing for its new app with a focus group to gather user feedback and fix bugs before the official launch.”

Pilot testing helps reduce risks and ensures that the final version meets expectations.

47
Q

belief and reader absorption comes in the details

A

The phrase “belief and reader absorption comes in the details” emphasizes the importance of including specific, vivid details in storytelling to make it more believable and engaging. When readers can visualize and relate to the small, concrete elements of a story, they are more likely to be drawn into it and emotionally invested.

Example explanation:
• Belief: Readers are more likely to believe in the story or connect with it when the details make it feel authentic.
• Absorption: Specific details immerse readers, helping them feel as though they are part of the story.

Example sentence:
“The writer’s vivid description of the bustling market, with its vibrant colors and lively sounds, proved that belief and reader absorption comes in the details.”

In storytelling, attention to detail brings the narrative to life.

48
Q

name the known and omit the obscure

A

The phrase “name the known and omit the obscure” suggests that when communicating, especially in storytelling or writing, it’s more effective to use familiar references or concepts that the audience can easily understand. Avoid using obscure or overly complex details that might confuse or alienate the audience.

Key Takeaways:
• “Name the known”: Use recognizable and relatable elements to create a connection with the audience.
• “Omit the obscure”: Exclude unnecessary, vague, or overly complicated details that may distract or detract from the main message.

Example sentence:

“When explaining scientific concepts to a general audience, it’s best to name the known and omit the obscure to keep the message clear and engaging.”

This principle helps in making communication more effective and impactful.

49
Q

Don’t let the truth get in the way of a good story

A

The phrase “Don’t let the truth get in the way of a good story” is often used to suggest that sometimes, for the sake of storytelling or entertainment, certain facts or details might be altered or exaggerated. It implies that a compelling narrative is sometimes more important than sticking strictly to the truth, particularly in creative contexts.

Key Points:
• In storytelling: The phrase acknowledges that a good story might require creative liberties or embellishments to be more engaging or exciting.
• In a critical sense: It can also be a critique of those who prioritize drama or sensationalism over factual accuracy.

Example sentence:

“The reporter was told not to let the truth get in the way of a good story, leading them to embellish certain details for dramatic effect.”

While it can be seen as a humorous or lighthearted approach to storytelling, it’s often used to highlight the tension between factual accuracy and narrative appeal.

50
Q

Intricate - Intricacy

A

Intricate

The word “intricate” is an adjective used to describe something that is very detailed, complex, or complicated, often involving many interconnecting parts or elements.

Example sentence:
“The artist created an intricate design with patterns that seemed to weave into each other seamlessly.”

Intricacy

The word “intricacy” is a noun referring to the quality of being intricate. It can also describe the detailed and complex parts of something.

Example sentence:
“The intricacy of the watch’s mechanism fascinated him as he examined its tiny, interlocking gears.”

Key difference:
• Intricate describes the complexity or detailed nature of something.
• Intricacy refers to the complexity itself or the intricate details.

51
Q

To brainstorm ideas

A

To brainstorm ideas means to think creatively and collaboratively to generate a variety of ideas, solutions, or concepts, often without judgment or immediate evaluation. It’s commonly used in problem-solving, planning, or creative processes.

Key Aspects:
1. Creativity: Encourages free-thinking and exploring possibilities.
2. Collaboration: Often involves a group contributing ideas together.
3. Quantity over quality (initially): The goal is to generate as many ideas as possible before narrowing them down.

Example sentence:

“The team gathered in the conference room to brainstorm ideas for the new marketing campaign.”

Brainstorming is an essential step in innovation and planning, allowing diverse perspectives and creative input.

52
Q

eye rolls ensue

A

The phrase “eye rolls ensue” is used to describe a situation where people react with visible annoyance, skepticism, or disbelief, often by literally rolling their eyes. It’s typically a response to something perceived as irritating, cliché, or not worth taking seriously.

Example sentence:

“When he started bragging about his latest achievement, eye rolls ensued from the audience, who had heard it all before.”

This phrase adds a touch of humor or sarcasm, suggesting the reaction was predictable.

53
Q

Therapeutic

A

Therapeutic is an adjective that refers to something that helps heal, relieve pain, or provide a sense of well-being, either physically, emotionally, or mentally. It is often associated with activities, treatments, or experiences that promote health or reduce stress.

Example meanings:
1. Medical context: Relating to the treatment of a disease or condition.
• Example: “The doctor prescribed therapeutic exercises to help with the patient’s recovery.”
2. Emotional or mental well-being: Providing comfort, relaxation, or emotional healing.
• Example: “Painting has always been therapeutic for her, helping her cope with stress.”

Therapeutic emphasizes the idea of improving overall health or offering relief.

54
Q

Analogy and Metaphor

A

Metaphor

A metaphor is a figure of speech that directly compares two unrelated things by stating one thing is another, to suggest they share similar qualities. It’s used for symbolic or imaginative impact without using “like” or “as.”

Example of Metaphor:
• “Her voice was music to his ears.”
(Here, the voice is compared to music, symbolizing its pleasantness.)

Analogy

An analogy is a comparison between two things, often to explain or clarify an idea by showing how they are similar in certain ways. Analogies are often more detailed and explanatory than metaphors.

Example of Analogy:
• “Running a business is like running a marathon. Both require endurance, planning, and consistent effort.”
(Here, the comparison helps explain the nature of running a business by likening it to a marathon.)

Key Difference:
• A metaphor is a concise symbolic comparison.
• An analogy explains or clarifies a concept through a more extended comparison.

Quick Tip: All metaphors can be part of analogies, but not all analogies are metaphors.

55
Q

Neuroscientist

A

A neuroscientist is a scientist who studies the structure, function, and development of the brain, nervous system, and how they affect behavior, emotions, cognition, and physical functions. Neuroscientists aim to understand how the brain works and how it interacts with the rest of the body.

Areas of Focus:
1. Basic research: Understanding how neurons communicate, brain anatomy, or neural processes.
2. Clinical applications: Studying neurological diseases like Alzheimer’s, Parkinson’s, or mental health disorders to develop treatments.
3. Cognitive neuroscience: Exploring how the brain enables functions like memory, learning, decision-making, and perception.

Example sentence:

“The neuroscientist conducted experiments to study how memory is stored and retrieved in the human brain.”

Neuroscientists often work in fields like psychology, medicine, or artificial intelligence, contributing to advances in both health and technology.

56
Q

The phrase “seek to manipulate others through appeals to fear, vanity, or security”

A

The phrase “seek to manipulate others through appeals to fear, vanity, or security” refers to tactics used to influence people’s behavior, decisions, or emotions by targeting their vulnerabilities or desires.

Key Appeals:
1. Fear: Exploiting worries or anxieties to persuade someone to act in a certain way.
• Example: “Ads warning of dire consequences if you don’t buy a product play on people’s fears.”
2. Vanity: Appealing to a person’s sense of pride, ego, or desire for admiration.
• Example: “Flattery and promises of status are common tactics used to manipulate through vanity.”
3. Security: Using a desire for safety, stability, or comfort to influence decisions.
• Example: “Scare tactics about financial ruin are often used to sell insurance or investment plans.”

Example sentence:

“Politicians often seek to manipulate voters through appeals to fear or security, exaggerating risks to gain support for their policies.”

This phrase highlights how emotional triggers can be exploited to influence people, often subtly or unethically.

57
Q

Building corners are covered in stone, obliterating the sweeping views tenants crave

A

This sentence means that structures or features made of stone (such as walls, facades, or barriers) block or obscure the expansive and desirable views that tenants want to enjoy. The use of “obliterating” emphasizes that these views are completely destroyed or removed by the stone coverings.

Rephrased Example:

“The buildings are encased in stone, completely blocking the breathtaking views that tenants value.”

The sentence critiques how architectural choices can negatively impact the appeal of a space.

58
Q

“The Tyranny of the Narrative

A

“The Tyranny of the Narrative” refers to the idea that narratives or stories can dominate how people perceive events, often at the expense of objectivity, nuance, or alternative perspectives. It suggests that when a single, compelling narrative takes hold, it can overshadow complexities, facts, or differing viewpoints.

Key Implications:
1. Simplification of Reality: Narratives often reduce complex situations to easy-to-understand stories, which may oversimplify or distort the truth.
2. Bias and Manipulation: Dominant narratives can be used to influence opinions or actions, sometimes in misleading or harmful ways.
3. Pressure to Conform: Once a narrative becomes widely accepted, dissenting opinions may be marginalized or ignored.

Example Sentence:

“The tyranny of the narrative can make it difficult to question popular opinions, as people are quick to dismiss anything that doesn’t fit the prevailing story.”

This phrase is often used to critique how media, politics, or culture can prioritize storytelling over facts or broader understanding.

59
Q

Murky

A

Murky is an adjective that describes something that is dark, unclear, or difficult to see through, either literally or figuratively. It often suggests obscurity, confusion, or lack of clarity.

Literal Meaning:

Referring to something physically dark or cloudy.
Example: “The water in the pond was murky, making it impossible to see the bottom.”

Figurative Meaning:

Describing a situation, idea, or concept that is unclear, vague, or suspicious.
Example: “The details of the agreement were murky, leaving many questions unanswered.”

Synonyms:
• Obscure
• Cloudy
• Opaque
• Vague

Murky conveys a sense of mystery, confusion, or even distrust depending on the context.

60
Q

Contemporaneous

A

Contemporaneous is an adjective used to describe events, things, or people that occur or exist at the same time or within the same time period. It often implies simultaneity or co-existence in the same historical context.

Example sentences:
1. “The rise of the Roman Empire was contemporaneous with the fall of ancient Greece.”
2. “The two artists were contemporaneous, but their styles were quite different.”

In essence, contemporaneous highlights that two or more things happened during the same timeframe.

61
Q

Morphed is the past tense of “morph”

A

Morphed is the past tense of “morph”, meaning to change or transform in shape, appearance, or form, often gradually or subtly.

Key meanings:
1. Physical Transformation: Changing appearance or structure.
• Example: “The caterpillar morphed into a butterfly over the course of several weeks.”
2. Figurative Transformation: A shift in behavior, style, or nature of something.
• Example: “The small local business morphed into a global brand over the years.”

The word often implies a gradual change, but it can also refer to more dramatic transformations.

62
Q

To ride the wave

A

“To ride the wave” is an idiomatic expression that means to take advantage of a current trend, opportunity, or situation while it lasts, often capitalizing on positive momentum or success.

Example meanings:
1. Taking Advantage of Success: Leveraging a current favorable condition.
• Example: “The company rode the wave of technological innovation to become a market leader.”
2. Adapting to a Situation: Going along with a situation without resistance, often in a positive or opportunistic way.
• Example: “She decided to ride the wave of excitement from her recent promotion to network with new colleagues.”

The phrase evokes the image of a surfer skillfully riding an ocean wave, symbolizing control and maximizing the benefit of a favorable moment.

63
Q

To incentivise

A

To incentivize means to provide someone with a motivation or reason to take a particular action, usually by offering a reward, benefit, or advantage. It’s about encouraging a desired behavior or outcome by creating an incentive.

Example sentences:
1. “The company offers bonuses to incentivize employees to meet their sales targets.”
2. “Governments often incentivize businesses to adopt eco-friendly practices by offering tax breaks.”

Incentivizing is commonly used in business, marketing, and policy to motivate people to act in ways that align with specific goals or objectives.

64
Q

To subsidise

A

To subsidize means to provide financial assistance or support to help reduce the cost of something, making it more affordable for individuals or organizations. This can be done by a government, organization, or business to encourage certain behaviors or support specific industries or groups.

Example sentences:
1. “The government decided to subsidize the cost of renewable energy to promote cleaner alternatives.”
2. “Many universities subsidize the cost of student meals to make dining more affordable.”

Subsidies are often used to support public welfare, promote economic growth, or ensure that essential services are accessible to more people.

65
Q

To marvel at something

A

To marvel at something means to look at or experience something with great admiration, awe, or wonder. It is often used to describe a reaction to something impressive, beautiful, or extraordinary.

Example sentences:
1. “The tourists marveled at the stunning architecture of the ancient castle.”
2. “She couldn’t help but marvel at the beauty of the sunset over the ocean.”

When you marvel at something, it suggests that you are deeply impressed or fascinated by it.

Here are some synonyms for “marvel at”:
1. Admire
2. Awe
3. Be amazed by
4. Be astounded by
5. Gape at
6. Wonder at
7. Appreciate
8. Be struck by

Each of these alternatives conveys a sense of admiration or wonder, though some may emphasize different aspects (such as surprise or respect).

66
Q

“The bottom line here is that

A

“The bottom line here is that” is a phrase used to introduce the most important point or the final conclusion of a discussion or argument. It emphasizes the core message or the key takeaway.

Example sentences:
1. “The bottom line here is that we need to act quickly if we want to meet the deadline.”
2. “The bottom line here is that we can’t afford to make any more mistakes in this project.”

In essence, this phrase highlights the essential or most crucial element of a situation, often summarizing what matters most.

67
Q

As the army inch closer to the capital

A

The phrase “As the army inch closer to the capital” suggests that the army is gradually advancing or moving toward the capital city, likely in a slow or steady manner. The use of “inch” implies that the movement is cautious, incremental, or perhaps deliberate.

Example sentence:

“As the army inched closer to the capital, tensions in the city began to rise, with residents preparing for what might come next.”

The phrase can convey a sense of building anticipation or impending change as the army progresses.

68
Q

He perfectly read the chess board

A

The phrase “He perfectly read the chess board” means that the person was able to accurately assess the situation, understand the dynamics of the game, and anticipate future moves or strategies. It implies a high level of skill, focus, and strategic thinking.

Example sentence:

“He perfectly read the chess board, predicting his opponent’s next move and countering it with a brilliant strategy.”

In a broader sense, this phrase can be used metaphorically to describe someone who is able to understand or analyze a complex situation with great insight or precision.

69
Q

To scratch a subconscious itch

A

“To scratch a subconscious itch” is an expression that means to address or fulfill an underlying, often unspoken or unconscious need, desire, or curiosity. It suggests that something has been bothering or intriguing you on a deeper level, and you are finally giving attention to it or resolving it.

Example sentences:
1. “Reading that book helped scratch a subconscious itch I didn’t even know I had about personal growth.”
2. “After years of wondering about her family history, the genealogical research finally scratched that subconscious itch.”

In this context, the “itch” metaphorically represents an urge or feeling that needs to be addressed, and “scratching” it refers to satisfying that feeling, often in a way that provides clarity or relief.

70
Q

“Should be the centerpiece

A

“Should be the centerpiece” means that something is the most important, prominent, or focal point of a situation, event, or arrangement. It refers to the element that deserves the most attention or that holds the most significance.

Example sentences:
1. “The charity event should be the centerpiece of our fundraising efforts this year.”
2. “The new product should be the centerpiece of the marketing campaign.”

In these contexts, the “centerpiece” is the element around which everything else is organized or focused. It’s the key element that stands out the most.

71
Q

A “wasted opportunity

A

A “wasted opportunity” refers to a chance or possibility that was not taken advantage of or used effectively, often leading to regret or missed potential.

Example sentences:
1. “Turning down that job offer was a wasted opportunity, as it could have advanced his career.”
2. “Not attending the networking event was a wasted opportunity to connect with key industry leaders.”

The phrase emphasizes that the opportunity was available but was not seized, leading to a sense of loss or inefficiency.

72
Q

Strategic

A

Strategic is an adjective that describes something related to a plan or approach designed to achieve a specific goal or objective, often with careful consideration of the bigger picture. It implies being thoughtful, purposeful, and well-coordinated in actions or decisions.

Example sentences:
1. “Her strategic approach to the project helped the team meet its deadlines efficiently.”
2. “The company made a strategic investment to enter the emerging market.”

Strategic is often used in contexts like business, military, sports, or planning, where careful decisions are made to gain an advantage or reach a desired outcome.

73
Q

“All hat and no cattle

A

“All hat and no cattle” is an idiomatic expression that refers to someone who makes a big show of having qualities, skills, or resources but lacks the substance to back it up. It’s often used to describe someone who is all talk and no action or who exaggerates their capabilities.

Example sentence:

“He talks about starting a successful business, but he’s all hat and no cattle—he doesn’t even have a plan.”

The phrase originates from cowboy culture, where wearing a big hat might suggest a cowboy’s wealth or experience, but without the cattle (the actual livestock), it means they don’t have the real assets or abilities to support the claim.

74
Q

“Succumb to sins

A

“Succumb to sins” means to yield or give in to sinful behavior, temptations, or moral weaknesses. It implies that someone has allowed themselves to be overcome by negative or immoral impulses, often against their better judgment.

Example sentences:
1. “He struggled with his desires but eventually succumbed to sins of greed and dishonesty.”
2. “The character in the story succumbed to sins of envy, leading to tragic consequences.”

In this context, “succumb” suggests a loss of control or moral defeat, giving in to actions that are considered wrong or unethical.

Here are some synonyms for “succumb”:
1. Yield
2. Surrender
3. Submit
4. Give in
5. Relent
6. Capitulate
7. Bow
8. Concede

These synonyms generally convey the idea of giving way or being overtaken by something, such as pressure, temptation, or illness. The exact synonym to use depends on the context.

75
Q

To err

A

Err is a verb that means to make a mistake or to be wrong in some way. It’s often used in more formal or literary contexts.

Example sentences:
1. “He erred in his judgment when he underestimated the difficulty of the task.”
2. “To err is human; to forgive, divine.”

In this context, err is a way of acknowledging that a person has made an error, often unintentionally. The phrase “to err is human” suggests that making mistakes is a natural part of being human.

76
Q

All come into play

A

“All come into play” is an expression meaning that all factors, elements, or variables become relevant or have an effect in a particular situation. It suggests that various influences or considerations are now involved or active.

Example sentences:
1. “When you’re deciding on the best candidate for the job, experience, skills, and attitude all come into play.”
2. “In a competitive game, strategy, teamwork, and preparation all come into play.”

The phrase implies that multiple aspects or forces are contributing to the outcome of a situation.

77
Q

A scatterbrain

A

A scatterbrain is a noun used to describe someone who is disorganized, forgetful, or unable to focus on one thing at a time. It often implies that the person is easily distracted or has difficulty keeping their thoughts or tasks in order.

Example sentences:
1. “She’s such a scatterbrain; she forgot her keys and wallet at home again.”
2. “I feel like a scatterbrain today—I can’t seem to concentrate on anything.”

The term is informal and can be used playfully or critically, depending on the context. Synonyms include absent-minded, disorganized, or flighty.

78
Q

“I’m the kind of person who just can’t let go of a problem. My co-workers know this. We’ll be in a meeting discussing a bunch of issues and we’ll hit a roadblock. After some debate we’ll agree to table the issue and come back to it later. But they say I get this look on my face, and they know I’m not done with it. And I’m not. I will mull it over, stew on it, obsess over it, night and day, until I finally figure out an approach. It’s just the way I’m wired.

A

This passage describes a person who is deeply persistent and determined when it comes to solving problems. They are the type who cannot easily let go of an unresolved issue, even if others decide to move on temporarily. Their relentless focus and need to find a solution demonstrate a strong sense of dedication and problem-solving drive.

Key takeaways:
• Personality trait: Persistence and a problem-solving mindset.
• Behavior: Obsessive thinking and refusal to give up on challenges.
• Self-awareness: They recognize this tendency as part of their nature (“just the way I’m wired”).
• Impact on others: Co-workers recognize and accept this trait, as it’s part of the person’s approach to tackling issues.

This kind of relentless determination can be both a strength (for finding creative solutions) and a potential challenge (if it leads to overthinking or stress).

79
Q

An aura of light

A

“An aura of light” refers to a glowing or radiant light that seems to surround a person, object, or space. It often carries a mystical, ethereal, or symbolic connotation, suggesting something extraordinary, pure, or otherworldly.

Example sentences:
1. “The painting depicted an angel with an aura of light encircling its head, symbolizing divinity.”
2. “She stood on the stage, her smile radiant, with an almost palpable aura of light around her.”

The phrase is frequently used in literature, art, or spiritual contexts to evoke feelings of wonder, sanctity, or beauty. It can also be used metaphorically to describe someone who exudes positivity or inspiration.

Aura refers to a distinctive atmosphere or quality that seems to surround a person, place, or thing. It can be used both literally and figuratively.

Definitions:
1. Literal meaning: A subtle energy or light often believed to surround living beings, associated with spirituality or mysticism.
• Example: “Some people claim they can see the aura around others, glowing with different colors.”
2. Figurative meaning: The vibe, feeling, or atmosphere that a person or place gives off.
• Example: “The old library had an aura of mystery and wisdom.”

Synonyms:
• Atmosphere
• Vibe
• Glow
• Energy
• Ambiance

The word is often used to describe intangible impressions or feelings associated with someone or something.

80
Q

Brag about themselves in a way that’s utterly charming

A

The phrase “brag about themselves in a way that’s utterly charming” refers to someone who talks about their accomplishments or qualities in a confident, proud manner but does so in a way that is endearing, likable, or disarming rather than arrogant or off-putting.

Example sentences:
1. “He has a way of bragging about himself in a way that’s utterly charming, making everyone laugh instead of rolling their eyes.”
2. “Her ability to brag about herself in a charming way made her stories engaging and memorable.”

This phrase suggests a balance of self-assurance and humility, where the tone or delivery makes the boasting feel lighthearted, relatable, or even entertaining. It’s a rare skill that combines confidence with charisma.

The phrase “brag about themselves in a way that’s utterly charming” refers to someone who talks about their accomplishments or qualities in a confident, proud manner but does so in a way that is endearing, likable, or disarming rather than arrogant or off-putting.

Example sentences:
1. “He has a way of bragging about himself in a way that’s utterly charming, making everyone laugh instead of rolling their eyes.”
2. “Her ability to brag about herself in a charming way made her stories engaging and memorable.”

This phrase suggests a balance of self-assurance and humility, where the tone or delivery makes the boasting feel lighthearted, relatable, or even entertaining. It’s a rare skill that combines confidence with charisma.

81
Q

“The two of you do not click

A

“The two of you do not click” means that two people do not get along well, fail to connect emotionally or socially, or lack chemistry or compatibility. It suggests that there is no natural rapport or mutual understanding between them.

Example sentences:
1. “I introduced them, but it was clear the two of them just didn’t click.”
2. “Sometimes, no matter how hard you try, you don’t click with everyone you meet.”

The phrase is often used to describe relationships, friendships, or partnerships where the individuals struggle to find common ground or feel comfortable with one another.

82
Q

Obliquely

A

Obliquely is an adverb that means doing something in an indirect, subtle, or not straightforward way. It can refer to communication, physical direction, or approach.

Definitions:
1. Indirectly or implied: Not addressing something head-on or directly.
• Example: “She obliquely mentioned that she was unhappy with the decision, without stating it outright.”
2. At an angle: Referring to something that is not perpendicular or straight but slanted.
• Example: “The sunlight shone obliquely through the window.”

Synonyms:
• Indirectly
• Implicitly
• Diagonally
• At an angle
• Evasively

Example sentences:
1. “He criticized the policy obliquely, avoiding any direct confrontation.”
2. “The path ran obliquely across the hillside, making the climb easier.”

The word often conveys subtlety, whether in action or communication.

83
Q

The phrase “it’s a radical concept for an industry that usually goes with the safe bet

A

The phrase “it’s a radical concept for an industry that usually goes with the safe bet” describes an idea or approach that is bold, unconventional, or innovative, particularly in an industry that typically prefers risk-averse or traditional methods.

Breakdown:
• “Radical concept”: A groundbreaking or revolutionary idea that challenges the norm.
• “Safe bet”: A cautious, predictable choice that minimizes risk.
• The contrast emphasizes how the industry tends to stick to familiar, less risky strategies, making the radical concept stand out even more.

Example usage:
1. “Introducing electric vehicles was a radical concept for an auto industry that usually goes with the safe bet of gasoline-powered cars.”
2. “The decision to cast an unknown actor in the lead role was a radical concept for a film industry that usually goes with the safe bet of established stars.”

This phrase highlights the tension between innovation and tradition.