Contagious - Why Things Catch On Flashcards
1
Q
The six principles, or STEPPS:
A
The six principles, or STEPPS:
Social Currency- We share things that make us look good
Triggers- Top of mind, tip of tongue
Emotion- When we care, we share
Public- Built to show, built to grow
Practical Value- News you can use
Stories- Information travels under the guise of idle chatter
