Unit test Flashcards
bussiness
internal communication
Internal communication refers to information or messages sent between people inside a business
external communication
External communication refers to information or messages sent to people or organisations outside the business
3 main methods of communication
Verbal communication through listening
Non-verbal communication through observation and inference
Written communication through reading
Verbal communication
Advantages: Information is transferred quickly leading to higher efficiency
Immediate feedback results in two-way communication
Verbal communication
disadvantages: may be difficult to assess if the message has been fully understood by everyone, for example, in a large meeting
Non-verbal communication
Advantages. They can be used to make a written message clearer by adding a picture or a chart to illustrate the point being made
Non-verbal communication
disadvantages: Feedback is limited. Complex charts and graphs might be difficult for some people to understand
Written communication
Advantages: The written message can be copied and sent to many people. It is needed when detailed information is transferred from the sender to the receiver
Written communication
disadvantage: Direct feedback is not always possible unless electronic communication is used.
The language used might be difficult to understand or the message may be too long causing disinterest
Digital communication
Digital communication involves sending and receiving information electronically
Methods of Digital communication
Video conferencing
Email
Instant messaging & chat
Video conferencing
advantages: Video calls allow people in different locations to connect.
Reduction in travel costs as fewer employees may need to travel to various locations for meetings
Meetings can be set up relatively quickly
Video conferencing
Disadvantages: Unreliable internet connections or audio/video
Calls between different time zones can be difficult to organise for international.
Advantages: The message can be printed if a hard copy is needed
written messages can be sent instantly to others
Cheap and easy method of communication
disadvantegs: The receiver needs an internet connection to receive the message
Spam mail is a big problem for businesses, meaning messages may be blocked
Instant messaging & chat
advantages: fast and real-time communication, making it ideal for brief exchanges or urgent matters
Instant messaging & chat
disadvantages: lacks non-verbal cues, increasing the chances of misunderstandings or miscommunication
Effective communication
means that the information or message being sent is received, understood and acted upon in the way intended
effective communication should be
- Clear and contain the only required amount of detail
- Appropriate to the context and to the sender
Effective communication is important to any business as it affects key stakeholders, including employees, managers, suppliers, and customers
Employees
- Clear communication ensures employees understand their roles, responsibilities, and company goals
- boosts productivity, enhances teamwork, and reduces misunderstandings
Managers
- Good communication helps managers provide clear instructions
- offer the necessary feedback
- make informed decisions for the bussiness
suppliers
- Strong communication with suppliers ensures smooth transactions, timely deliveries, and better negotiations
- this prevents any supply issues and builds long term partnershis
customers
- Effective communication improves customer service, and helps with loyalty to the business’s brand
- also clear messaging in marketing and sales attracts new and old customers.