Unit I: Introduction and Research Methods Flashcards
Biological level of analysis
BLOA:
Focus on psychology and genetics
Ex: Explains differences in gender behavior with genetic makeup (XX and XY chromosomes) and hormones (testosterone and estrogen)
Cognitive level of analysis
CLOA:
Focus on mental processes like memory, thinking, perception, and attention
Ex: explaining differences with gender scheme theory- people form mental representations of what it means to be a boy or girl, which shapes and guides behavior
Socialcultural level of analysis
SCLOA:
Focused on how environment and culture affect behavior or thinking.
Ex: people learn gender behavior by watching how other people of their own sex behave.
Social Cognition
The way we perceive a person (related to gender)
Ex: gender stereotypes like “boys like sports” or “girls like Barbies”
Episemology
- “Episteme” (knowledge) •”logos” (reasoning)
- TOK- ways of knowing
- when we ask questions about how human beings come to know the world
Ex: sensation, perception, memory, language, reason (cognitive psychology)
Neuroeconomics
A combination of neuroscience, economics, and psychology to investigate how people make choices in economics.
Ex: Activity in the brain’s pain centre occurred when people found that price of a product was too high.
Self-efficacy
Ones own belief as to whether one will succeed in something, based on previous experiences.
Ex: are people who score high on a self-efficacy scale more likely to engage in health-preserving behavior?
Fixed mindset vs. Growth mindset
Fixed mindset- belief that intelligence is static
Ex: Not studying for Ms. Few’s test
Growth mindset- belief that intelligence is not fixed
Ex: Studying hard for a psychology redo, even though it’s not your best subject
Wilhelm Wundt
Mid 19th century physiologist
Father of modern academic and experimental psychology
Defined psychology as “psychology of consciousness” (criticized)
Empirical studies (Definition)
A study, not a theory, that gets its results from direct observation or experience
Dweck and Blackwell (2007)
An experiment with low achieving 12-13 year olds. Students who learned that intelligence can be developed were more motivated and improved their math grades.
Application: if the idea that intelligence can be developed is taught, humans will be more motivated and possibly perform better in school
Critical Thinking
The ability and willingness to assess claims and make objective judgements in the basis of well-supported reason and evidence, rather than emotions, beliefs, myths and anecdotes.
Application: if influenced by bias data may be skewed or influenced.
Aim
The purpose of the study. Which behavior or mental process will be studied?
Ex: to determine if people’s attitudes towards health will influence their behavior
Target population
The group whose behavior the researcher who he’s to investigate
Ex: if bilingual students are better able to recall items in a list than monolingual students
Procedure
Step-by-step process used by the researcher to carry out the study.
Ex:
- Give each individual a list of words
- Ask the individuals to memorize as many words as possible in 30 seconds.
- Take the paper away after 30 seconds and ask them to recite as many words as possible
Findings
How the researcher interpreted the data that was collected
Application: findings are increasingly credible if the results can be found by different people around the world more than once and help us make new discoveries
Participants
People who take part in a psychological study
Ex: people who run and record their thoughts while running to determine the breakdown of what long distance runners think about
Sample
The nature of the group of participants
Ex: women who have birthed twins
Representative sample
A sample that represents a population.
Ex: taking a sample of teenagers in regards to teenage drinking to represent the whole population of teenagers
Opportunity sampling/convenience sampling
A sample of whoever happens to be there and agrees to participate
Ex: setting up a table in the middle of a supermarket and giving out food or drink to get you to participate in a study
Self-selected sample
Made up of volunteers
Application: self-selected volunteers are often easy to obtain and highly motivated but they rarely represent the whole population
Snowball sampling
When participants recruit other participants from amount their friends and acquaintances
Application: often used in social psychology research where it may be difficult to access participants
Example: trying to reach drug users
Participant variability
The extent to which the participants may share a common set of traits that can bias the outcome of the study.
Ex: a survey about anxiety about mathematics- what kind of people would volunteer?
Random sampling
When every member of the target population has an equal chance of being selected.
Ex: put 30 names in a hat and pull one
Generalize
The behaviors observed in the random sample are assumed to be representative of those in the larger population.
Application: representative sample
Stratified sample
Drawing random samples from each subpopulation within the target population.
Ex: a school has 20% Indian students, for a sample of 30 students, 6 would be randomly selected from the Indian population
Informed consent
Participants must be informed about the nature of the study and agree to participate
Deception
Deception should generally not be used; however, slight deception- which doesn’t cause stress to the participant- may be used sometimes. At the end of the study any deception must be explained to participants
Debriefing
When the true aims and purpose must be revealed to the participants at the end of all studies.
Withdrawal from a Study
Before a study participants should be told that they have the right to leave the study at any time, and they can withdraw their data at the end of the study if they wish.
Confidentiality
All information obtained in a study must be confidential
Protection from physical or mental harm
No harm may be done to participants- it isn’t allowed to humiliate a participant or force them to reveal private information.
Reliability
If a study is reliable, it means that the results can be replicated
Ecological validity
When a study represents what happens in real life
Cross-cultural validity
Does the study represent other cultures?
Ethnocentric
A study that’s based on the values and beliefs of one culture
Independent Variable
The variable that causes a change in the other variable
Ex: Jordan Hensel’s actions
Dependent Variable
The variable that is measured after the manipulation of the independent variable
Ex: Ms. Sutherin’s mood
Operationalized
Variables need to be written in such a way that it is clear what is being measured.
Ex: IV- noise
Operationalized- high music at volume 35
Control Condition
What the changed variable is being compared to
Ex: no noise when students are trying to remember words
Null Hypothesis
IV has no effect on the DV, any change is due to chance
Ex: Noise has no effect on an individual ability to recall a list of words; or, any change in the individual’s ability to recall a list of words is due to chance
Application: Either accept or refute the Ho
Experimental Hypothesis
Alternative Hypothesis:
Predicts the relationship between the IV and the DV
Ex: noise will decrease the number of words that an individual is able to recall from a list of words
Laboratory experiments
Experiments that take place in a lab
Application:
PROS:
-researchers have strict control of the variables
-easier to replicate
CONS:
-environment is artificial (participants may act differently)
Field Experiment
The experiment takes place in a natural environment, but the researchers still manipulate variables
Ex: Piliavin and Rodin (1969)
Piliavin and Rodin (1969)
New York subway- a confederate collapsed in front of people (drunk condition versus lame condition). More people helped the lame person (90% versus 20%)
Application: example of a field experiment
Tiffany Field study
80 premature infants (standard care vs daily massage group). The ones who got massages gained 47% more weight, more socially responsive, discharged earlier, and generated about $10,000 in savings per infant.
Application: touch therapy is being widely practiced across the U.S.