Unit 9: Social Psychology Flashcards
Social psychology
the scientific study of how we think about, influence, and relate to one another
Attribution theory
the theory that we explain someone’s behavior by crediting either the situation or the person’s disposition
e.g.Juliet is quiet at lunch and Jack is talkative, therefore we assume Juliet is shy and Jack is outgoing
Fundamental attribution error
the tendency for observers, when analyzing other’s behavior, when analyzing others behaviors, to underestimate the impact of the situation and to overestimate the impact of the personal disposition
e.g. Juliet is quiet at lunch and Jack is talkative, therefore we assume Juliet is shy and Jack is outgoing, but Jack may be quiet in class and Juliet may shine on stage
Self-serving bias
the readiness to perceive oneself favorably
Attitudes
feelings, often influenced by our beliefs, that predispose us to response in a particular way to objects, people, and events
Peripheral route persuation
Occurs when people are influenced by incidental cues such as a speaker’s attractiveness
e.g. endorsements by beautiful/famous people to encourage us to buy things
central route persuasion
occurs when interested people focus on the arguments that respond with favorable thoughts
e.g. to persuade people to purchase a particular phone an ad might itemize it’s greatest features
foot-in-the-door phenomenon
the tendency for people who have first agreed to a small request to comply later with a larger request
e.g. asking friends for a smaller loan will make them more likely to give you a larger one later
Role
a set of expectations (norms) about a social position, defining how those in the position ought to behave
Zimbardo’s Stanford Prison Experiment
- randomly assigned participants as prisoners or guards; dressed them up, and put them inside a faux prison
- guards were instructed to enforce certain rules; initially they hardly complied but as time went on they stepped so heavily/violently into these roles that Zimbardo was forced to end the experiment
Festinger’s Cognitive Dissonance Theory
The theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent; when our attitude and actions clash/create dissonance, we often change our attitudes to match our actions
e.g. if you are asked to positively advertise something bad, you may start to belive those positive ideas over time to reduce dissonance
Norms
Understood roles for accepted and expected behavior. Norms prescribe “proper behavior”
Chamelion effect
behavior is contagious – we take on the emotions and actions of those around us
Conformity
adjusting our behavior or thinking to coincide with a group standard
Asch’s conformity experiments
- a group asked to match a singular line up to one in a set of three
- all but one in the group are actors, intentionally giving the wrong answer
- the person was much more likely to give the wrong answers when influenced by others wrong answers
Normative social influence
influence arising from a person’s desire to gain approval or avoid disproval
Informative social influence
influence arising from one’s willingness to accept others’ opinions about reality
Milgram’s obedience experiments
- people are asked as teachers to administer a brief electric shock, and with each subsequent wrong answer the voltage increases
- more than 60% complies with instruction until the last switch
- testing what level people refuse to obey authority