Unit 8

Question 1

What is research?

Answer 1

Gathering of data, information and facts for the advancement of knowledge
Primary and secondary

Question 2

what is market research?

Answer 2

Gathering information regarding consumer needs and preferences

Question 3

What are the steps to follow when conducting research?

Answer 3

Define the problem
Determine data needed
Select research method
Collect data
Analyse data
Write report

Question 4

What is primary research?

Answer 4

Collecting data about a given subject directly from the real world
Ex. Surveys, questionnaires, interviews, observations

Question 5

What is secondary research?

Answer 5

Data collected from a secondary source, from a distributor of primary research
Ex. Newsletters, magazines, newspapers, trade publications