Unit 5

Question 1

What is the definition of creativity?

Answer 1

The formulation of new and original ideas

Question 2

What is the model of creativity?

Answer 2

The 4 p’s
Person
Process
Product
Press

Question 3

Expand on each of the 4 p’s

Answer 3

-Person
The entrepreneur who forms the idea
-Process
The process of developing the idea, through awareness and interest, preparation, insight, and verification.
-Product
Anything tangible or intangible used to satisfy a need or a want.
-Press
The environment in which the person operates.

Question 4

What are the 3 barriers to creativity?

Answer 4

Environmental, cultural and perceptual

Question 5

What are 5 techniques to enhance creativity?

Answer 5

Random input
Problem reversal
5 W’s and H
Association
Discontinuity principle

Question 5

What are 5 techniques to enhance creativity?

Answer 5

Random input
Problem reversal
5 W’s and H
Association
Discontinuity principle