Unit 7 Flashcards

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0
Q

Encoding

A

Getting info into our brain

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1
Q

The persistence of learning over time through encoding and retrieval of information

A

Memory

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2
Q

Retaining encoded information is…

A

Storage

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3
Q

If you process many aspects simultaneously you are…

A

Parallel processing

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4
Q

Sensory memory

A

Immediate, brief, recording of sensory information

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5
Q

Activated memory that holds a few items for a short time

A

Short term memory

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6
Q

Relatively permanent & limitless storehouse of memory

A

Long term memory

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7
Q

Focused on active processing of incoming visual & auditory information

A

Working memory

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8
Q

Facts and experiences we consciously know or declare

A

Explicit memory

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9
Q

Encoding that requires attention and effort

A

Effortful processing

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10
Q

Automatic processing

A

Unconscious encoding of incidental information

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11
Q

Retention independent of recollection

A

Implicit memory

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12
Q

Iconic memory

A

A fleeting sensory memory of visual stimuli

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13
Q

A sensory memory of auditory stimuli

A

Echoic memory

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14
Q

Retrieval

A

Getting info out of your brain

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15
Q

Organizing items into familiar manageable units

A

Chunking

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16
Q

Mnemonics

A

Memory aids (vivid imagery & organizational devices)

17
Q

Spacing effect

A

Distributed study or practice yields better long term retention

18
Q

Enhanced memory after retrieving rather than reading information

A

Testing effect

19
Q

Shallow processing

A

Encoding on a basic level based on structure or words

20
Q

Encoding systematically based on meaning of words

A

Deep processing

21
Q

Part of the brain that helps process explicit memories for storage

A

Hippocampus

22
Q

Flashbulb memories

A

A clear memory of an emotionally significant moment

23
Q

An increase in a cell’s firing potential after brief, rapid simulation

A

Long term potentiation

24
Q

Recall

A

A measure of memory in which a person must retrieve information learned earlier

25
Q

Inability to form new memories

A

Anterograde amnesia

26
Q

Retrograde amnesia

A

Inability to remember past events

27
Q

Convergent thinking

A

Narrows the possible problem solutions to determine the best solution

28
Q

Divergent thinking

A

Expands number of possible problem solutions

29
Q

Unconscious activation of certain associations, predisposing ones perception, memory or response.

A

Priming

30
Q

A methodical procedure that guarantees solving a particular problem

A

Algorithm

31
Q

Heuristic

A

Simple thinking strategy that allows us to make judgements more efficiently

32
Q

Confirmation bias

A

Tendency to search for information that supports our beliefs and ignore contradictory evidence

33
Q

Broca’s Area

A

Controls language expression

34
Q

Impairment of language

A

Aphasia

35
Q

Availability heuristic

A

Eliminating likelihood of events based on their availability in memory. (If instances come quickly to mind then we think they are common)

36
Q

The way an issue is posed.

A

Framing

37
Q

Tendency to approach a problem in a particular way (often successful in the past)

A

Mental set

38
Q

Judging the likelihood of things in terms of how well they seem to represent particular prototypes

A

Representative heuristic

39
Q

Wernicke’s Area

A

Controls language reception and comprehension

40
Q

Chomsky

A

Universal language

41
Q

Skinner

A

Conditioned language