Unit 7 Flashcards
Encoding
Getting info into our brain
The persistence of learning over time through encoding and retrieval of information
Memory
Retaining encoded information is…
Storage
If you process many aspects simultaneously you are…
Parallel processing
Sensory memory
Immediate, brief, recording of sensory information
Activated memory that holds a few items for a short time
Short term memory
Relatively permanent & limitless storehouse of memory
Long term memory
Focused on active processing of incoming visual & auditory information
Working memory
Facts and experiences we consciously know or declare
Explicit memory
Encoding that requires attention and effort
Effortful processing
Automatic processing
Unconscious encoding of incidental information
Retention independent of recollection
Implicit memory
Iconic memory
A fleeting sensory memory of visual stimuli
A sensory memory of auditory stimuli
Echoic memory
Retrieval
Getting info out of your brain
Organizing items into familiar manageable units
Chunking