Unit 6- Marketing Flashcards by isa zopf

Q

Unterscheidung

A

differentiation

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Q

gründliche, eingehende Befragung

A

in-depth questioning/ research

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Q

Befragte

A

respondents

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Q

Blindverkostung

A

blind- tasting

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Q

Testgruppe

A

focus group

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Q

Zielmarkt, Zielgruppe

A

target market, group

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Q

undifferenzierter Ansatz

A

undifferentiated approach

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Q

Marktsegmentierungs- Ansatz

A

(concentrated/ differentiated) market segmentation approach

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Q

Kostenführungsstrategie

A

cost leadership strategy

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Q

Grundnahrungsmittel

A

staple food

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Q

Vertriebskanäle

A

distribution channels

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Q

Verpackung

A

packaging

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Q

Vermarktung, Werbung

A

promotion

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Q

Beruf, Beschäftigung

A

occupation

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Q

Öffentlichkeitsarbeit

A

public relations

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Q

persönlicher Verkauf

A

personal selling

Q

Ziele erreichen

A

to achieve goals

Q

Gewinne maximieren

A

to maximize profits

Q

Produkte vertreiben, versenden

A

to distribute products

Q

Informationen bereitstellen

A

to provide information

Q

den Einfluss, Erfolg von etw. messen/ beurteilen

A

to gauge the impact of

Q

eine Testgruppe zusammenrufen, versammeln

A

to convene a focus group

Q

eine Strategie verfolgen

A

to pursue a strategy

Q

noch mal von vorn anfangen

A

to go back to the drawing board

einen wettbewerblichen Vorteil erlangen

to gain a competitive advantage

eine Umfrage durchführen

to carry out research

Anreize, Rückvergütung bieten

to offer incentives / rebates

wahrnehmen, empfinden

to perceive

Marketing mix

combination of product, price, distribution and promotion (developed to satisfy a target market)