unit 6 | income statement analysis & planning Flashcards
The ultimate goal of IS analysis
To Analyze Performance
Revenue Streams
Examine the cash inflows received from selling a product or service
- How a product/service is priced determines whether it is transactional or recurring
How are products/services priced?
How a product/service is priced determines whether it is transactional or recurring
Transactional Revenue Streams
A single transaction made without any further customer obligation
Business requires subsequent transactions from customers to keep earning revenue
Transactional Revenue Examples
Products ($ per t-shirt sold)
Usage ($per day snowboard rental)
Advertising ($ per click on IG)
Recurring Revenue Streams
Customer is locked into an obligation to pay a recurring amount based on some set frequency
Business do not require subsequent transactions from customers to keep earning revenue
Recurring Revenue Examples
Rental ($ per square foot/month)
Lease ($ per car leased/month)
Subscription ($ per user/month)
Revenue Drivers
The inputs that generate (drive) a company’s revenue, generally a function of volume or price
Difference between Revenue Drivers (price & volume)
Price is controllable, volume generally not (by-product of each price point)
Why is it important to understand Revenue Drivers
Important to understand the reason behind revenue changes (help management make meaningful & informed decisions)
Cost Structure
The combination of all the expenditures that an organization incurs to be able to earn revenue
- When assessing costs, type of business matters more than type of revenue stream
> COGS represent a significant amount of expenses for merchandise business
Similar Cost Structure Categories between Private & Public Companies
- Salaries/wages, Selling-General-&-Administrative (SG&A), depreciation
- Could also be presented by function
Cost Drivers
The inputs that generate (drive) a company’s costs, though they are not limited to two main drivers like revenue drivers are
- Depends on the type of cost that is being analyzed
Foundation Types of Financial Analysis and who uses them?
- Horizontal & vertical
- For management use only (internal)
> Public companies may choose to include some analysis in external reports (only critical information deemed useful to shareholders)
Horizontal (Trend) Analysis
Analyzing variances in line items over a span of time/across periods
- Can be very detailed (every J/E) or very high level (analyzing only FS line items)
- 3 common horizons: monthly, quarterly, & year-over-year (YoY) analysis
- Compared to previous actual results & budget