Unit 6 English 1 CP

Question 1

Bandwagon Appeal
Taps into people’s desire to belong

Answer 1

Example-You have to come to the concert. Everyone’s going to be there.

Question 2

“Plain Folks” Appeal
Implies that ordinary people are on “our side” or that a candidate is like an ordinary person

Answer 2

Example-Senator Jacobs knows what it’s like to struggle to make ends meet.

Question 3

Testimonial
Relies on endorsements from well-known people or satisfied customers

Answer 3

Example-As an Olympic athlete, I need all the energy I can get. That’s why I start my day with Grain Puffs.

Question 4

Transfer
Connects a product, a candidate, or a cause with a positive image or idea

Answer 4

Example-Freedom is in your hands the minute
you hit the road in a Mountainback XRV

Question 5

Appeals to Pity, Fear, or Vanity
Uses words that evoke strong feelings, rather than facts and evidence, to persuade

Answer 5

Appeal to Pity
Example-For just one dollar a day, you can give a stray pet a second chance.

Question 6

Ethical Appeal
Taps into people’s values or moral standards

Answer 6

Example-Volunteer today—because it’s the right thing to do

Question 7

Loaded Language
Uses words with strongly positive or negative connotations to stir people’s emotions

Answer 7

Example-For the safety of our innocent children, we must protect our community from rampant crime.