Unit 5 Advertising Flashcards by Weronika Unknown | Brainscape

Q

advertorial

A

artykuł sponsorowany

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Q

product placement

A

lokowanie produktu

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Q

product placement

A

lokowanie produktu

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Q

freebies

A

próbki

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Q

free sample

A

próbka

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Q

give away

A

rozdawać

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Q

banner ads

A

banner ads

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Q

billboard

A

billboard

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Q

hoarding

A

billboard

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Q

endorse

A

reklamować

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Q

leaflets/flyers

A

ulotki

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Q

outdoor advertising

A

zewnętrzne reklamy

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Q

place

A

umieścić

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Q

point of sale

A

punkt sprzedaży

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Q

pop-ups

A

pop-ups

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Q

posters

A

plakaty

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Q

press/newspapers

A

prasa/gazety

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Q

target

A

target

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Q

viral advertising

A

viral advertising

Q

run a campaign

A

przeprowadzać kampanię

Q

endorse a product

A

reklamować produkt

Q

place an advertisement

A

umieścić reklamę

Q

sponsor an event

A

sponsorować wydarzenie

Q

target a consumer

A

wybrać konsumenta

Q

communicate a message

A

zakomunikować wiadomość

Q

word of mouth

A

poczta pantoflowa

Q

mailshots

A

mailshots

Q

celebrity endorsement

A

reklamowanie przez celebrytów

Q

eye-catching

A

zwracające uwagę

Q

powerful

A

silne

Q

subliminal advertising

A

subliminal advertising

Q

objective/target/aim

A

cel

Q

publicity stunt

A

something done to get people’s attention

Q

design features

A

an important, interesting or typical part of something

Q

slogan

A

a short phrase that is easy to remember

Q

campaign

A

a series of actions intended to get a particular result

Q

press

A

newspapers and magazines

Q

well-thought-out

A

planned in an effective way

Q

live advertisement

A

live broadcasted advertisement

Q

reasons for advertising

A

change the image of a company
change people’s view on an issue
change behaviour
improve sales

Q

mediate

A

consult

Q

obtain

A

get

Q

execution phase

A

producing and buying

Q

indefinite

A

nieokreślone

Q

definite

A

określony