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ib business topic 4: marketing > Unit 4.5g 7ps of marketing mix: physical evidence > Flashcards

Unit 4.5g 7ps of marketing mix: physical evidence Flashcards

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1
Q

physical evidence

A

refers to the tangible aspects of a service

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2
Q

packaging

A

a form of physical evidence, art of presenting products in an advantagous way in order to improve sales

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ib business topic 4: marketing (12 decks)

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