unit 4.1 Flashcards
1
Q
Qualitative Data/Information
A
Information is based on matters of opinion and is very dependent on the experience, taste, views and expectations of the person evaluating. EG How useful is this product to you?
2
Q
Quantitative Data/Information
A
Refers to an amount, information that is measurable and can be easily measured or shown in graphs.
3
Q
Qualitative Data/Information Example
A
How useful is this product to you?
4
Q
Quantitative Data/Information Example
A
How many times per month do you purchase a coffee from a cafe?