unit 4.1 Flashcards

1
Q

Qualitative Data/Information

A

Information is based on matters of opinion and is very dependent on the experience, taste, views and expectations of the person evaluating. EG How useful is this product to you?

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2
Q

Quantitative Data/Information

A

Refers to an amount, information that is measurable and can be easily measured or shown in graphs.

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3
Q

Qualitative Data/Information Example

A

How useful is this product to you?

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4
Q

Quantitative Data/Information Example

A

How many times per month do you purchase a coffee from a cafe?

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