Unit 4: Travel and tourism products and services Flashcards
Methods of Advertising at Hotels
In-room TV advert
In-room newsletter
Word of mouth from staff
Notice in reception
Components included in different Tourism Products
Package Product - several distinct products are combined together & sold at a special price e.g. accommodation/transport/others.
Independent Product - directly purchased from the supplier by individual customers without the services of a travel agent. Popular due to products at discounted prices via the Internet. Low-cost airline tickets. Avoid fraud. Air Miles. No travel agent fees.
All-inclusive Product - a package in which flights, transfers, accommodation, all meals & unlimited drinks are included together.
e.g. Cruises - ACEST.
Ancillary Services & Examples
Any additional service offered beyond the main product/service associated with the product.
- car hire
- hotel bookings
- coach & rail tickets
- travel insurance
- tickets to theme parks/theatres
- airport transfers
Guiding Services - Ancillary
Tourism experience can be enhanced significantly through inclusion of a tourist guide during a visit at a destination.
The guide has local knowledge, experience & training of the area. They offer expert information about the nature, history and culture.
They can also offer different language tours to enable tourists to understand the tour.
Currency Services - Ancillary
Tourists can exchange their currency needed for the country they’re travelling to.
Can be done through travel agents, TICs, etc.
Types of Tour Operators
Mass Market - sell sun, sea, sand packages and cater to very large numbers of tourists. Most recognisable as it’s available worldwide.
Inbound - produces packages aimed at specifically bringing overseas visitors into a destination.
Outbound - based in home country & produces packages to other destinations overseas.
Domestic - putting together packages for people within the home country.
Specialist - create packages focusing on destination/activity/theme/transport.
Tour Operators - Holiday Pricing
Seasonality - prices are varied between Summer(MAY-OCT) & Winter Seasons(NOV-APR).
Prices rise during Summer season due to high demands(factory & school holidays) & a limited number of resources available.
Prices are reduced at or below cost price to attract customers.
Flight Times - some customers prefer travelling in the day or at unsocial times depending on the airfare.
Products & Services offered by Travel Agents
- travel insurance
- car hire
- theatre bookings
- accommodation bookings
- cruise holidays
Travel Agent Licensing
They agree to sell packages offered by the tour operator in return for an agreed amount of commission.
Policies & Procedures:
- issuing tickets/voucher
- cancellations/refunds
- accounting for payment of deposits/balances
They are also profit-seeking.
Concept of Infrastructure
Features of the built environmental(utilities, roads, telecommunications, airports), details of how they are funded and link with level of economic development.
Range of Accommodation
Hotels - serviced
