Unit 4 Topic 1: Repositioning a business Flashcards
Describe business facts and characteristics relating to businesses in the post-maturity stage of the business life cycle including the internal, operating and macro environmental factors that influence the repositioning of a business
Characteristics of the post-maturity stage:
- Suffer a consistent decrease in sales or diminished demand from the market
- Financial and cash flow issues
Internal:
Operating:
MACRO:
Explain the post-maturity stage of the business life cycle
A
Explain the possible outcomes for a business in the post-maturity stage, including steady state and decline
Explain the difference between rebranding and repositioning for a business in the post-maturity stage
Explain the exit options for a business that is declining in the post-maturity stage, including voluntary and
involuntary administration
Explain the influences on repositioning, e.g. sustainability, corporate social responsibility, ethical standards,
mergers and acquisitions, public relations and crisis management
Explain Porter’s five forces tool, including supplier power, buyer power, competitive rivalry, threat of
substitution and threat of entry
Explain strategies of the key business functions for repositioning a business in steady state and decline
Explain the relationship between
human resources and operational strategies when repositioning a business, including redundancy,
retraining and development in steady state or decline
Explain the relationship between public relations and ethical practices for a business in crisis management
Explain the relationship between emerging technologies and the key business functions when repositioning a business in steady state
or decline
Explain the interrelationships between
sustainability, corporate social responsibility and strategies for a business in the post-maturity stage
Select data and information relating to
the business situation for a business in the post-maturity stage to analyse strengths, weaknesses,
opportunities and threats (SWOT analysis)
SWOT Analysis:
Strengths
Weaknesses
(INTERNAL)
Opportunities
Threats
(EXTERNAL)
Select data and information relating to
the business situation for a business in the post-maturity stage to analyse strengths, weaknesses,
opportunities and threats for Porter’s five forces
Porter’s Five Forces:
Select data and information relating to repositioning strategies for a business to analyse external factors (STEEPLE analysis)
STEEPLE Analysis:
Sociocultural
Technology
Economic
Environmental
Political
Legal
Ethical
