Unit 4: Persuasion

Question 1

(Ethos, pathos, logos)

Answer 1

Persuasive Appeals

Question 2

appealing to credibility, trust and ethics

Answer 2

Ethos

Question 3

appealing to emotion, sympathizes, and imagination

Answer 3

Pathos

Question 4

appealing to logic, reason, and using factual support

Answer 4

Logos

Question 5

Favorable- one in which a majority of listeners agree, from slightly to completely, with your thesis.

Neutral- one in which a majority of the listeners have not reached a decision about your thesis.

Apathetic- one in which a majority of listeners have no interest in your thesis.

Hostile- one in which a majority of the listeners oppose your thesis.

Answer 5

Audience Types

Question 6

Art of using words in a certain way to influence (appeal to) or evoke emotions, options, attitudes, and behaviors

Answer 6

Rhetorical Devices

Question 7

bandwagon
loaded words
testimonial
transfer
repetition
name calling
plain folk

Answer 7

Propaganda and Logical Fallacies

Question 8

makes illogical connection between unrelated things (uses images to conjure strong emotions)

Answer 8

Transfer

Question 9

uses repeated messages to persuade

Answer 9

Repetition

Question 10

using words that make people feel strongly about something or someone (make you feel a certain way)

Answer 10

Red Herring (loaded words)

Question 11

using words and images of a famous person or an expert to persuade

Answer 11

Testimonial

Question 12

persuading people to do something by letting them know others are doing it

Answer 12

Bandwagon

Question 13

uses ordinary people to advertise

Answer 13

Plain Folk

Question 14

links a person, idea, or product to a negative symbol

Answer 14

Name Calling

Question 15

1 physiological needs
2 safety
3 love and belong
4 esteem
5 self actualization

Answer 15

Maslow’s Hierachy

Question 16

physiological needs- breath, drink, eat, sleep

Answer 16

step 1

Question 17

safety- earn money, build resources, look for shelter

Answer 17

step 2

Question 18

love and belong- close family, friends, belonging to society or gang

Answer 18

step 3

Question 19

esteem- self confidence, respect from our peers, be someone

Answer 19

step 4

Question 20

self actualization- relax, give back whatever we want, no more pressure

Answer 20

step 5

Question 21

Pathos, Ethos, Logos

Answer 21

Aristotle’s Appeals

Question 22

a reason or set of reasons given with the aim of persuading others that an action or idea is right or wrong

Answer 22

Argument

Question 23

a thing that is known or proved to be true.

Answer 23

Fact

Question 24

communication that is primarily used to influence or persuade an audience to further an agenda

Answer 24

Propaganda

Question 25

FACTS

a a a
r r r
g g g
u u u
m m m
e e e
n n n
t t t

E V I D E N C E

Answer 25

building blocks of a strong argument