Unit 4 Operations Flashcards
What is labour/capital intensive
Labour: a process or industry that requires a large amount of labor to produce its goods or services.
Capital: a process or industry that requires a large amount of capital to produce its goods or services.
Pros of Added value
ad against competitors- stand outs- potential increase in market share
pros: customers may repeat product- brand loyalty; inelastic, increase profit margin from increase price
Common operation obj
Cost
Flexibility
Dependability
Speed
Quality
Internal influence on operation DM and obj
Marketing: may determine what actually has to be produced, how it is produced ex) free range eggs for organic food.
Finance: the finance available may affect the level of investment in technology.
Human Resource: may determine what is possible, the number of skill or staff.
External influence on operational obj and decision
Social factors:consumer preference, what product is produced, how its produced, how easy it is to recycle
Economic factors: if in fast growing economy, many product is likely to increase requiring more production.
Tech Factors: may enable new operations to exist.
Competitive factors: if competitive, need to consider how to keep the cost down.
Political/legal factors: some countries, gambling are banned
Formula for labour productivity
Formula for unit average cost
Formula for capacity utilization
Total output/number of employees:
Total cost/total output:
influence the price business can change
Current output/maximum output x
what is shows if capacity utilization is low
Demand is low
Cost per unit is high
FC not spread over
Low labour productivity
What should manager think
Whether it is necessary to invest in training review reward system or Change the way they work
If high unit cost may mean..
Low capacity utilization
Low labour productivity
High defects
If capacity utilization is too high…
Managers may want to think if they should expand
Less flexible cant meet additional demand
depends on cost and risk
If capacity utilization is too low
May think the way to increase demand using marketing mix
Or close down
Importance of efficiency
Low unit cost- higher profit margin
Way to improve efficiency
-Introduce lean production
-Increase labour producitivty
(-Increase capacity utilization to spread FC
-Choose optimal mix of resources
-Use tech)
What biz should do If they have Low Capacity efficiency
May boost sales improve marketing( reduce price, widen distribution and change product)
Reduce capacity
(Rationalizing ) takes time
What biz should do If they have too High capacity efficiency
Outsource other products
(Takes time to negotiate and expensive) quality problem could occur
Find a way to reduce demand in ST
- increase price(dynamic pricing) in demand
Increase efficiency by increase labour productivity
High labour productivity low labour cost per unit
How to increase labour productivity
Invest in tech
Improve training
Motivate workers
Difficulties in increasing labour productivity
Quality may fall
Employees may ask for higher wages
What is optimal mix of resource
Combination of resources used by biz FoP
How to decide whether use capital/labour intensive
-if affordable and achievable
Enough space or finance
-are they creative task or repetitive task
What is kaizen
One of lean production to increase efficiency
Continuous improvement of every aspects of production. Workers are likely to know how to do the work more efficiently.
What is Lean productions aim
Reduce waste