Unit 4: Media Studies Flashcards
What is the Media?
The main means of mass communication.
Examples: TV, computer, phone, books, magazines, the internet
Marshall McLuhan
He theorized that the media’s purpose is always to send a message. Even if it’s not always obvious
“the medium is the message”
The medium is the message. A statement by Marshall McLuhan, meaning that the form of a message (print, visual, musical, etc.) determines the ways in which that message will be perceived.
Mass Media
Mass media is used to communicate to large numbers of people
Social Media
Social media is a term for the online platforms that people use to connect with others, share media content, and form social networks. Some of the most popular platforms include Facebook, Twitter, WhatsApp, Tumblr, Instagram, Pinterest, Skype, YouTube, Viber and Snapchat.
Advertising
Advertising is a promotion of a product or service through media
Satire
The use of humor, irony, exaggeration, or ridicule to expose and criticize people’s stupidity or vices, particularly in the context of contemporary politics and other topical issues.
Fake News
Fake news is a form of news consisting of deliberate disinformation or hoaxes spread via traditional news media or online social media. Digital news has brought back and increased the usage of fake news, or yellow journalism.
Blake Mirror “Nosedive”
The episode is set in a world where people can rate each other from one to five stars for every interaction they have, which can impact their socioeconomic status
Great Big Story
Great Big Story. Great Big Story is a media company, based in New York with offices in London. Launched in October 2015 by CNN, the company creates micro-documentaries and short films, which have been viewed by millions of people on various websites such as Facebook and YouTube
