Unit 3.5 Social Learning Flashcards
Social Learning
Learning from the behavior of others. Learning in all social situations
Albert Bandura
Identified 3 basic models of observational learning
Observational Learning
We watch others and see the consequences of their actions. Decide what to imitate
Modeling
Showing a person how to behave
Live model
An actual individual demonstrating or acting out a behavior
Verbal model
Descriptions and explanations of a behavior
Symbolic model
Real or fictional characters displaying behaviors in books, film, television programs or social media
Observation modeling
By watching a person can learn a behavior
Imitation modeling
After observing a behavior you try to copy that behavior
Intrinsic Reinforcement
Emphasis on internal thoughts and cognition helps connect learning theories
Bobo Dolls Experiment
Kids watched adults beat up dolls so given the opportunity they too beat up the dolls. Children didn’t need specific reinforcement to learn
Social Psychology
The way people relate to each other. Development and expression of attitudes
Social cognition
Memory and bias to help explain how people think about themselves and others
Cognitive Dissonance Theory
Idea that people are motivated to have consistent attitudes and behavior.
Attitude
Set of beliefs and feelings. Evaluating meaning that our feelings toward such things
Mere Exposure Effect
The more someone is exposed to something, the more you will come to like it. Ex: Ads that you see
Central Route
How do you process the content of the message. Ex: What about the chips make you like it?
Peripheral Route
What other aspects of the message push you like/ dislike something. Ex: Did you like how the message was communicated/presented to you?
Compliance Strategies
People use strategies to get what they want
Foot in the Door
If you get someone to do a small request, it is easier to get them to do a larger request later.
Door in the Face
After a person denies a large request, they will be more favorable to do smaller requests in the future.
Norms of Reciprocity
If someone does something nice for you, you should return the favor. When you feel compelled to do something in return.
Attribution Theory
How people determine the cause of what they saw
Decisions of attributions are based on what?
Consistency, distinctiveness, and consensus