Unit 3.3 : Break-even Analysis Flashcards
Contribution
- The sum of money that remains after all direct and variable costs have been taken away from the sales revenue
- It is essentially the amount each unit pays towards fixed costs once variable costs have been covered
- Contribution analysis can help a business to identify products that are relatively profitable and ones that might need more attention
Contribution per unit = price - average variable costs
Total contribution = (price - average variable costs) * Quantity sold
Profit (in terms of contribution)
Profit = Total contribution - total fixed costs
How to increase profit
- Increasing sales of the product, which raises the total contribution (gross profit)
- Reducing variable costs, perhaps through negotiating better deals with current suppliers or seeking new suppliers that are more competitive
- Reducing fixed costs and overheads, perhaps through better financial control or the use of cost and profit centres
Uses of contribution analysis
- Pricing strategy - helps a business to set prices for each of its products to ensure there is positive contribution
- Product portfolio management - Can help managers to decide which products should be given higher investment priority
- Make-or-buy decisions
- Break-even analysis
Break-even analysis
- A business can only survive in the long term if its revenues exceed its costs.
- A business can be in 3 different financial situations - loss, break-even, and profit
Loss
when costs of production exceed the revenues of the business
Break-even
- when the revenues of the business equal the costs of production
- neither a profit nor a loss is made
- TC = TR
Profit
when revenues exceed costs of production
Breakeven formula
Breakeven quantity = fixed costs / contribution per unit
Margin of safety
- Margin of safety measures the difference between a firm’s sales volume and the quantity needed to break-even
- quantity sold over and above the breakeven level of output
- If there is a positive MOS, the firm is making a profit, whereas a negative safety margin means the firm makes a loss
- Margin of safety = level of demand - break-even quantity
Target profit level of output
(fixed costs + target profit)/contribution per unit
Breakeven revenue
fixed costs / (1 - direct costs/price)
Break-even target price
(fixed costs + direct costs) / production level
Capacity Utilisation rate
Capacity utilisation measures a firm’s existing level of output as a proportion of its potential output.
Capacity utilisation = Actual output / Productive Capacity (maximum output)
Limitations of a break-even analysis
- Information may be unreliable as it is based on forecasts and predictions - predictive model
- Assumes selling price stays the same regardless of output
- Assumes that fixed costs stay the same
- Assumes that variable costs per unit stays the same - ignoring purchasing economies
- Assumes all output is sold
- Only suitable for analysis of single products
- Only considers quantitive factors